Content Marketing Manager

• Reporting directly to the CEO, this key executive will live at the intersection of editorial excellence and content strategy.
• Oversee WTWH's multi-platform content ecosystem across all industry desks, aligning editorial direction with data-driven creator strategies to deepen professional audience engagement and drive brand-to-demand revenue streams.
• Build a B2B Creator Framework: Hire, retain, and develop specialized multi-format editorial staff, transforming traditional B2B writers into authoritative industry creators who command dedicated, repeat professional audiences.
• Manage, motivate, and mentor a diverse team, helping early-career journalists and creators level up their skills while guiding seasoned editors and subject-matter experts to adapt to multi-platform publishing.
• Act as a hands-on leader to develop creators' on-camera and on-mic presence for high-impact social media, webinars, podcasts, and digital video programming to extend content creation beyond the written word.
• Train content creators to utilize digital analytics tools and performance reporting to make data-driven content adjustments that optimize reach and community loyalty.
• Support and guide internal creators to translate editorial priorities into high-impact programming for WTWH’s 30+ in-person events, developing cross-platform content packages that directly enhance premium sponsorships and ticket sales.
• Align creator-led initiatives with the company’s digital lead generation, native advertising, and sponsored content programs to deliver measurable ROI for brand marketing partners.
• Develop and create content processes that specifically focus on scale and the unique monetization opportunities that come with highly targeted B2B professional audiences.
• Protect absolute editorial integrity and high journalism standards while seamlessly supporting overarching corporate business objectives and marketing partner goals.
• Set the high-level editorial vision, framework, and voice that shapes how WTWH presents its ideas, technical insights, and industry research across all channels.

Senior Vice President – Content

• Own the execution of REPLUG’s LinkedIn and related channels, ensuring content is consistently published, optimized, and improved over time.
• Turn raw inputs (notes, transcripts, drafts, articles) into engaging posts, carousels, and short-form video concepts that align with brand guidelines and platform best practices.
• Support content distribution by testing formats, hooks, and messaging to improve performance (engagement, reach, conversions).
• Repurpose existing long-form content (articles, documents, presentations) into short-form assets across formats (posts, carousels, video scripts, newsletters).
• Edit and refine content to improve clarity, structure, and consistency while adapting it for different channels and audiences.
• Ensure content is reusable and can be leveraged across multiple touchpoints (social, email, sales, partnerships).
• Own content calendars and publishing workflows across channels.
• Manage drafts, assets, and scheduling to keep the pipeline moving.
• Execute and support content across formats (posts, carousels, video, newsletters).
• Test formats, hooks, and distribution approaches to improve performance.
• Contribute to channel growth, PR/outreach, and co-marketing execution.

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Senior Vice President – Content

Content, Inbound Marketing Specialist