Content Marketing Manager

• Create engaging and informative written content to promote and elevate the visibility of the college.
• Write news articles, feature profiles, research highlights, announcements, web content, and social media posts.
• Manage projects from start to finish including identifying and sourcing stories, conducting background research, scheduling and conducting interviews, writing and editing content, securing approvals, and disseminating content.
• Work with various stakeholders across the college and the university, including faculty, students, alumni, and staff.
• Create and disseminate a monthly e-newsletter.
• Regularly monitor e-newsletter analytics, develop reports on performance, and make recommendations on how to improve efforts.
• Identify and source stories that align with the college’s mission and brand.
• Assist with website content updates and provide backup support to other team members as needed.

Communications Content Specialist

• Develops speeches, remarks, talking points, scripts, correspondence and other executive communications materials for university leadership, with a primary focus on the Chancellor.
• Produces high-quality written and multimedia-ready content efficiently and at scale by leveraging strong editorial judgment, strategic thinking and technology-enabled workflows, including AI-assisted content development tools.
• Rapidly synthesizes information from meetings, briefings, research, stakeholder input and institutional priorities into clear, compelling and audience-appropriate communications.
• Uses emerging communications technologies, AI tools and prompt development techniques responsibly and effectively to accelerate drafting, content organization, research synthesis and production workflows while maintaining accuracy, quality and institutional voice.
• Refines, edits and elevates draft materials into polished executive communications that align with leadership voice, tone and strategic objectives.
• Operates effectively in a fast-paced and evolving environment with shifting priorities, compressed timelines and varying levels of ambiguity.
• Partners closely with university leadership and cross-functional teams to translate strategic priorities into actionable communications deliverables.
• Continuously evaluates and adopts new tools, workflows and communications technologies that improve responsiveness, scalability and operational efficiency across executive communications.
• Contributes to broader Integrated Communications and Vanderbilt University Communications and Marketing initiatives and special projects as needed.
• Demonstrates professionalism, sound judgment, discretion and confidentiality in all aspects of the role.
• Demonstrate understanding of the university’s mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies.
• Demonstrate a commitment to equity, diversity, and inclusion and the importance of equity as an organizational operating principle.
• Communicate and collaborate effectively with a wide range of audiences—including students, faculty, coaches, staff, families, leadership, alumni, donors and vendors.
• Efficiently and effectively manage multiple, complex and results-oriented projects with both quick turn-around requirements and long lead times.
• Operate in a highly organized fashion with attention to detail on all projects. Work outside regular business hours as needed in order to perform job responsibilities, including being officially on-call.

Content Specialist, Leadership & Institutional Initiatives

• Support DAM platform implementation, configuration, and day-to-day administration, ensuring assets are organized, curated, and governed in accordance with established metadata, taxonomy, and lifecycle standards.
• Act as a steward of the DAM repository, helping maintain asset integrity, discoverability, and long-term usability across the organization.
• Apply and maintain metadata schemas and tagging standards within the DAM, ensuring assets are consistently classified, accurately tagged, and easily discoverable.
• Manage the asset lifecycle, including ingestion, validation, organization, version control, archival, and retirement.
• Monitor asset quality and compliance, including metadata completeness, naming conventions, and usage guidelines; conduct periodic audits to maintain repository health.
• Support DAM user onboarding and ongoing support, providing guidance on asset submission, tagging, and search; assist with the migration of content and marketing assets from existing source systems into the DAM.
• Support and maintain DAM integrations and downstream content distribution, ensuring assets are current and accessible across connected systems and channels.
• Partner with engineering teams to configure and enable custom DAM portals for partners and customers, supporting setup, onboarding, and ongoing administration of portal access and asset availability.
• Contribute across the Content Operations team by supporting content authoring workflows, platform enablement activities, and cross-functional initiatives; coordinate with Marketing, Product, and Engineering to ensure assets meet business needs.
• Flag and escalate DAM process issues and user experience gaps; document platform procedures and contribute to team training and reference materials.

Content Operations Specialist

• Own and drive Gainsight’s end-to-end content marketing strategy
• Build thought leadership content
• Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams
• Lead the development and execution of high-impact content programs
• Establish and maintain a distinct brand voice
• Manage and mentor a small in-house content team
• Measure and optimize content performance
• Collaborate with senior marketing leadership
• Deliver high-quality content support

Content Marketing Manager jobs in Tennessee

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Communications Content Specialist

Content Specialist, Leadership & Institutional Initiatives

Content Operations Specialist

Director of Content Marketing