Content Marketing Manager

• Own AURA’s organic growth engine across website, SEO, email, and social media channels.
• Build and execute a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation.
• Lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation.
• Work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.
• Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.
• Create and optimise high-intent content that supports inbound lead generation and conversion.
• Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.
• Produce and oversee high-quality content across multiple formats, including website copy, SEO content, thought leadership, case studies, email campaigns, and social media content.
• Drive SEO strategy and implementation across all relevant content.
• Build and improve scalable content workflows, systems, and templates.

Content Marketing Lead

• Help build and run the machine behind Calvin Smith’s personal brand, EOS implementation business, podcast, speaking, Skool/community, content, and sales pipeline.
• Build systems, lead people, use AI, hold accountability, and improve processes.
• Hire and lead people to execute plans but remain hands-on when necessary.
• Create actionable scorecards and develop processes for accountability.
• Implement AI automation to enhance team efficiency and accuracy.
• Keep Calvin Smith focused on high-priority tasks and protect his time.

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Content Marketing Lead

Integrator – Growth Operator, AI, Content, Sales Pipeline, Skool, Team Account