Content Marketing Manager

• Own core product positioning and ensure consistent alignment across all messaging and GTM activities.
• Develop and tailor messaging by market to ensure relevance across different geographies and customer segments.
• Build the complete sales enablement asset library from scratch, including battle cards, one-pagers, case studies, and pitch decks.
• Equip AEs and SDRs with market-specific, high-impact collateral to support deal execution.
• Create ROI frameworks and objection-handling materials to strengthen sales conversations.
• Manage and guide the content team to ensure high-quality output and strategic alignment.
• Own the editorial calendar and overarching narrative framework across all content initiatives.
• Ensure all content is tightly aligned with ICP definitions and product positioning.
• Define content KPIs and establish a consistent review and performance tracking cadence.
• Own the competitive intelligence function and maintain a structured view of the competitive landscape.
• Maintain a live competitor tracker across conversational commerce, WhatsApp tools, and AI-powered shopping ecosystems.
• Translate competitive insights into positioning updates, battle cards, and internal sales enablement materials.
• Deliver quarterly competitive landscape briefs to leadership.
• Participate in product roadmap reviews and collaborate closely with the product team.
• Own GTM planning for feature and product launches across all key releases.
• Translate product roadmap decisions into clear, compelling market-facing narratives.
• Own centralized ICP definition and ongoing validation while coordinating cross-functional execution of all launch assets.
• Conduct win/loss analysis and structured customer interviews to generate actionable insights.
• Continuously feed customer and market insights into sales, product, and marketing functions.
• Support research and insights for expansion into new geographic markets.

Product & Content Marketing Manager

• Proactively contribute to agile methodologies and formats
• Utilize current digital-, customer-, and market-trends and be ahead of marketing technologies to identify digital product growth opportunities
• Map suitable analytics solutions, ensure that all required performance data can be reliably tracked, reported and guarantee an integrated approach with other agile teams
• Support the analytic needs of business units by analyzing web traffic using Google Analytics
• Design appropriate measurement strategies and implement complex tracking solutions through Google Tag Manager
• Develop GA data layer and effectively communicate with business units for implementation
• Continually test and develop innovative tracking and analytics methodologies
• Write technical documentation for GA implementations
• Create Data Studio dashboards and provide technical assistance to data analysts for Power BI dashboard creation
• Always be up to date on business results and be aware of industry standards and best practices in marketing technologies
• Develop strategic and operative recommendations for optimizations on the basis of analysis
• Provide support for digital platform product evolution from insights gained and identify opportunities to accelerate growth
• Responsible for developing easy-to-understand, error-free, and timely deliverables aimed to influence and optimize website/app behavior to increase conversion rates
• Follow and optimize the digital product development lifecycle and documentation process
• Support in GA solution design optimization and GA4 transition
• Identify new processes to improve the MarTech current deliverables
• Work closely with business stakeholders, act as a knowledge hub and provide consultancy on use case feasibility to ensure deliverables and added value
• Conduct trainings for stakeholders to increase efficiency and for KPI enablement
• Responsible for creating presentations and reports when needed
• Keep an overview of the big picture but also work in detail when needed
• Drive and perform GMP optimizations and developments
• Be an early adopter and bring in new ideas
• Ability to differentiate between required vs. nice-to-have implementations

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Product & Content Marketing Manager

Digital Engagement Expert