Content Marketing Manager

• Create short-form social-first content for Instagram, TikTok, Facebook, YouTube Shorts, and X.
• Conduct street interviews, vox pops, and community conversations.
• Attend cultural events, concerts, launches, festivals, and local happenings.
• Spotlight local businesses, restaurants, creators, artists, and emerging trends.
• Pitch and develop original social content ideas and recurring series.
• Film simple mobile-first content independently while maintaining strong storytelling instincts.
• Collaborate with OkayAfrica’s editorial and social teams.
• Help represent the voice, energy, humor, and culture of the continent in an authentic way.

On-Ground Content Apprentice

• Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes.
• Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work.
• Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets.
• Work with IMX and Category teams to shape and land “One Briefs” that drive powerful, integrated creative work.
• Partner seamlessly with OU Category Leads OU IMX (Integrated Marketing Experience) Local Media Leads Frontline & Brand Strategy Leads Franchise Marketing and Commercial teams.
• Co lead the localization of global/OU platforms and ensure local content reflects cultural reality and brand ambition.
• Manage full funnel production models, including Local content development from scratch Localization and adaptation of OU/global platforms.
• Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness.
• Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital).

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On-Ground Content Apprentice

Director, Content