Content Marketing Manager

• Project lifecycle management, including Participate in assessments of new project requests
• Project management and schedule management
• Work closely with Web Development teams to enable the delivery of technical facets associated with projects that will enhance customer and brand experience
• Recommending digital marketing and experience solutions for websites and apps for the brand and product teams and integrating all solutions to fit into an overall marketing campaign
• Develop a deep understanding of stakeholders’ strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
• Website content editing
• Partner with PML & stakeholders to get briefed on overall objectives and problems to scope projects, including functional requirements as well as dependencies, schedules, and budgets
• Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
• Develops clear, integrated campaigns and executes digital tactics and traditional channel projects as assigned. (Focus is on digital)
• Collaborate with PML & stakeholders in the various segments of projects to ensure it can be project managed effectively and on time
• Execute on the areas of subject matter expertise and assigned projects
• Understand the important metrics associated with area of subject matter expertise and assigned projects, to set KPI targets aligned to overall CEE and industry benchmarks
• Collaborate with internal teams to ensure that all components of the measurement plan are in place so that the campaigns and projects can be measured and presented against their prior agreed KPIs, including analytics and reporting for digital activities
• Continuously advise on optimizations and improvement processes to enhance the overall delivery of solutions
• Build rapport and partnership with various internal cross-functional groups (e.g., Marketing, IT, legal, regulatory) to provide scalable enterprise solutions when the business needs requires
• Supports and contributes to advancements in digital capabilities within the company and participates in the evaluation of new vendor/technologies as requested

Digital Content, Web Specialist

• Develop and execute a content strategy that aligns with business goals and target audiences.
• Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
• Conduct keyword research and SEO optimization to improve content visibility and search rankings.
• Collaborate with designers, developers, and product teams to create compelling content assets.
• Manage the content calendar to ensure consistent publication and engagement.
• Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
• Develop brand messaging and storytelling that resonates with our audience.
• Research industry trends, competitor content, and best practices to refine strategy.
• Work with guest bloggers, influencers, and external writers to expand content reach.

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Digital Content, Web Specialist

Content Marketing Manager