Content Marketing Manager

• Support DAM platform implementation, configuration, and day-to-day administration, ensuring assets are organized, curated, and governed in accordance with established metadata, taxonomy, and lifecycle standards.
• Act as a steward of the DAM repository, helping maintain asset integrity, discoverability, and long-term usability across the organization.
• Apply and maintain metadata schemas and tagging standards within the DAM, ensuring assets are consistently classified, accurately tagged, and easily discoverable.
• Manage the asset lifecycle, including ingestion, validation, organization, version control, archival, and retirement.
• Monitor asset quality and compliance, including metadata completeness, naming conventions, and usage guidelines; conduct periodic audits to maintain repository health.
• Support DAM user onboarding and ongoing support, providing guidance on asset submission, tagging, and search; assist with the migration of content and marketing assets from existing source systems into the DAM.
• Support and maintain DAM integrations and downstream content distribution, ensuring assets are current and accessible across connected systems and channels.
• Partner with engineering teams to configure and enable custom DAM portals for partners and customers, supporting setup, onboarding, and ongoing administration of portal access and asset availability.
• Contribute across the Content Operations team by supporting content authoring workflows, platform enablement activities, and cross-functional initiatives; coordinate with Marketing, Product, and Engineering to ensure assets meet business needs.
• Flag and escalate DAM process issues and user experience gaps; document platform procedures and contribute to team training and reference materials.

Content Operations Specialist

• Content Engine and Calendar: Own the content calendar, the publishing rhythm, and the content strategy across every channel, producing content that spans the full lifecycle from prospect to lead to customer to retention.
• Together with PMM, Solutions/Enablement, & CX Knowledge, this person turns launches, partnerships, and brand moments, including event and demand gen needs, into a steady, proactive flow of content rather than one-off scrambles.
• This includes building repeatable, low-friction content models and automating the rinse-and-repeat work with AI.
• Social and Brand Voice: Run Builder Prime's social presence and make it louder, more entertaining, and unmistakably built for contractors.
• Lead with short-form video and reels over Meta, TikTok, YouTube, and write in a voice that is brash but not crass.
• This role sets the tone and consistently shows up where our audience actually is.
• Lifecycle and Email Strategy: Audit our sales and marketing email sequences end-to-end, then own the strategy and content for new and reworked sequences in partnership with marketing ops.
• Map the right message to the right stage across prospect, lead, customer, and retention. Strategy and copy live here, while the technical send stays with marketing ops.
• Sales and CX Content: Coordinate with the Solutions and Engagement Director and the Senior CX Knowledge & Content Lead to ensure sales enablement and customer experience content aligns with the overall company content strategy. Make sure prospects, new customers, and existing customers each get the right material at the right moment, from pitch support through onboarding, adoption, and expansion. This person ensures Sales, CX, and Marketing are all producing content that aligns in vision, tone, brand, and narrative.

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Content Operations Specialist

Head of Content Marketing