Content Marketing Manager

• Support the creation of cross-platform content strategies that embody the client’s objectives and desired brand identity.
• Own the research and development of Content Briefs and topic ideas for article production.
• Provide editorial, creative, and technical support to team members.
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content for each client, and ensure the content team is on board.
• Support the process of copy optimization, writing copy that is optimized for SEO while remaining entertaining and informative.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
• Cooperate with the content and growth marketing team to create web content and monitor its effectiveness over time.

Content Specialist

• Supervise daily operations, ensuring team members meet accuracy, productivity, and compliance standards.
• Provide guidance on complex cases, clarifying policy interpretations and reinforcing best practices.
• Monitor team performance, tracking key metrics and offering feedback to improve efficiency.
• Assist with scheduling and workflow management, ensuring balanced workloads and timely task completion.
• Support training efforts, helping onboard new team members and reinforcing ongoing learning initiatives.
• Collaborate with senior leads and managers to report trends, enforcement challenges, and areas for improvement.
• Conduct content audits, reviewing moderation decisions to maintain consistency and identify gaps.
• Act as a point of escalation, addressing team concerns and facilitating resolutions to complex moderation issues.

Team Lead, Content Moderators

• Plan and execute the broadcast send calendar across acquisition lists, dormant audiences, and academic calendar campaigns.
• Build, QA, and ship campaigns in the ESP, including segmentation, scheduling, and link tracking.
• Manage list hygiene, suppression, and unsubscribe handling.
• Run A/B tests on subject lines, preview text, and CTAs.
• Maintain a weekly email performance report covering opens, clicks, conversions, and deliverability
• Write, edit, and publish blog posts, guides, and resource pages on the content calendar set by the SEO managers.
• Optimize existing content for search performance: refreshing pages, improving on-page SEO, and updating internal links.
• Coordinate with freelance writers and editors when volume requires it.
• Maintain on-page SEO standards: titles, meta descriptions, headings, schema, and internal linking.
• Track content performance (rankings, organic traffic, page-level conversion) and flag pages that need attention.
• Weekly email performance report shared with the growth team.
• Monthly content performance report shared with the SEO team.
• Flag anomalies, surface optimization opportunities, and propose tests or content updates based on what the data shows.

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Content Specialist

Team Lead, Content Moderators

Email & Content Marketing Specialist