Content Manager

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Marketing & Content Development Manager

• Lead the end-to-end content strategy for Begin's content ecosystem.
• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
• Establish scalable content frameworks that support expertise, trust, and authority.
• Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven search experiences.
• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
• Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Design content structures optimized for both human audiences and AI-powered retrieval systems.
• Develop content formats that improve discoverability in answer engines and generative search experiences.
• Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
• Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Analyze search behavior, audience needs, and content performance to identify growth opportunities.
• Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
• Monitor competitive landscapes and evolving discovery trends.
• Partner with Product, Marketing, Design, Learning, and Engineering teams.
• Advocate for content-first thinking throughout the organization.
• Align content investments with acquisition, engagement, and retention goals.
• Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
• Establish measurement frameworks that connect content impact to business outcomes.
• Continuously optimize content portfolios based on audience behavior and performance insights.

Senior Content Strategist, Search Innovation

• Collaborate with cross-department teams to shape the overall look + sound of Sinclair’s growing podcast portfolio
• Engineer and record content both in-person and virtually, capture and organize media efficiently
• Assemble all episode elements, mix together cohesively, and master full episodes to completion using Adobe Creative Suite.
• Work collaboratively with the social and marketing teams and local content centers to create episode cutdowns for promotion across linear, social, and other digital channels
• Execute sponsorship elements, adhering to campaign requirements
• Upload episodes to both audio and video hosting platforms.
• Optimize video version of podcasts for distribution across linear, FAST, and other distribution channels
• Keep up with latest trends, software, and analytics to make informed editorial decisions and help drive innovative ways to create new content
• Other duties as assigned

Content Manager jobs in Tennessee

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Marketing & Content Development Manager

Senior Content Strategist, Search Innovation

Assistant Digital Content Editor, Podcasts