Content Manager

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
• Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
• Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
• Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
• Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
• Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
• Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
• Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
• Lead communication with internal and client teams including C-level stakeholders
• Power Circuit Completion & Adoption on applicable accounts
• On time for all deliverables & launches
• Other applicable or related duties as assigned.

Senior Integrated Content Strategist managing B2B integrated content strategy with Power Digital.

Senior Integrated Content Marketing Strategist

Senior Integrated Content Strategist managing B2B integrated content strategy for leading firms. Collaborating across teams and serving multi-stakeholder clients to drive revenue and growth.

• You will spend your day balancing creative writing with precision.
• Each morning often begins by reviewing assigned tasks and briefs your team has developed.
• You’ll generate new content using AI technology to produce assets such as blog articles, landing pages, and website content.
• Your focus shifts to careful editing: checking for grammar, spelling, punctuation, and syntax, while ensuring every piece aligns with brand voice and formatting standards.
• You will also verify facts, incorporate credible sources, and run plagiarism and AI detection checks to maintain integrity and originality.
• Throughout the day, you’ll collaborate with team members and stakeholders, ensuring clarity and consistency across deliverables.
• You will also look for opportunities to streamline processes, improve efficiency, and elevate the quality of content deliverables, ensuring all projects are completed on time and to the highest standard.

Content Editor balancing creative writing and precision at Power Digital

Content Editor

Content Editor role balancing creative writing and precision for a growth marketing firm. Generating AI-based content and ensuring brand voice integrity while collaborating with teams.

• Design and manage sponsor-funded quantitative research projects end-to-end.
• Collaborate closely with the sales team on pre-sale ideation to pitch research-led proposals.
• Write and/or manage freelance talent developing sponsored content programs across formats.
• Leverage AI tools (Claude, ChatGPT) to accelerate early-stage ideation and desk research.
• Handle day-to-day interactions with sponsors to review deliverables and incorporate feedback.
• Research, script, and moderate partner events in both live and virtual formats.
• Collaborate with the internal studio team to continuously refine and evolve our product suite and research-based formats.

Branded Content Research Editor at Skift Studio helping travel brands tell stories with data.

Branded Content Research Editor

Branded Content Research Editor at Skift Studio focuses on quantitative research and editorial writing. Utilizes AI tools to deliver high-impact narratives for travel brands with a human-first perspective.

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Senior Integrated Content Marketing Strategist

Content Editor

Branded Content Research Editor