Content Manager

• Achieve the goals and OKRs established by management;
• Create, revise, and edit written content in Arabic and English across multiple formats body copy, teasers, titles, and more;
• Translate and adapt content from English to Arabic, including events, attractions, venues, FAQs, artist names, and UX texts;
• Review and QA existing translations for accuracy, tone consistency, and grammatical correctness;
• Upload and manage content via internal back-office and CMS systems following defined workflows;
• Optimize content following SEO best practices to improve discoverability and search performance;
• Handle translation requests from marketing, product, and sales teams, including decks, presentations, and promo texts;
• Write compelling headlines, CTAs, category labels, and UX microcopy with creativity and flair;
• Adhere to brand tone and style guidelines; suggest improvements and flag translation errors proactively;
• Review and edit English content, ensure originality through plagiarism checks, and rewrite it to align with our brand tone of voice.

Junior Content Manager, English – Arabic

• Own the content calendar end-to-end, from planning through execution, across Instagram, email, web, and blog
• Maintain the brand narrative through-line across all channels, ensuring every drop — product launch, workshop event, documentary episode — lands as part of one connected story rather than scattered moments
• Repackage documentary, workshop, and product content into channel-native formats, including short clips, captions, email copy, and blog entries
• Write and publish Instagram-native short-form content, adapting brand voice to platform context without losing register or restraint
• Produce simple clip edits using CapCut or Premiere to support social and email storytelling (cinematic and heavy edits remain with the video team)
• Grow organic followers and convert that reach into measurable audience engagement and email signups
• Write all email campaign copy and provide creative direction, partnering with the Klaviyo specialist who owns technical build and automation
• Develop email storytelling that serves both brand depth and conversion goals, including workshop and corporate-gifting campaigns
• Write SEO-informed blog content and on-page copy for workshop discovery and corporate-gifting pages
• Drive organic traffic growth to key landing pages as a leading performance indicator
• Serve as the in-house marketing AI lead, actively using tools such as Runway, Pika, Midjourney, ChatGPT, and Jasper to accelerate content production and testing
• Find, test, and systematize AI tools into repeatable workflows — not waiting to be handed a process, but building one

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Junior Content Manager, English – Arabic

Brand Content Manager