Content Manager

• Receive content assets; format, schedule, and publish across assigned digital channels (LinkedIn primary, YouTube, Instagram, and additional platforms as identified)
• Manage posting calendars, ensuring consistent cadence and optimal timing across time zones
• Format content for platform-specific requirements (dimensions, copy length, hashtag strategy, etc.)
• Coordinate posting across multiple channels to maximize reach and engagement
• Adapt and repurpose content assets for different platforms while maintaining brand voice and messaging
• Monitor and respond to comments, messages, and inquiries across all social channels in a timely manner
• Engage authentically with audience members, fostering community and building relationships
• Flag important conversations or customer inquiries to appropriate WorkRight teams
• Maintain professional tone and brand consistency in all community interactions
• Track engagement patterns to inform future content decisions
• Monitor performance metrics across channels (reach, engagement, click-through rates, follower growth, etc.)
• Compile regular performance reports for WorkRight leadership, highlighting wins, trends, and opportunities
• Provide data-driven recommendations for content optimization and channel expansion
• Identify underperforming content and successful formats to guide future creation
• Track KPIs tied to campaign goals and business objectives
• Own the execution strategy for assigned channels; make autonomous decisions about posting frequency, content mix, and timing
• Evaluate new platforms and recommend expansion opportunities based on audience insights
• Test new content formats and distribution approaches; report findings to leadership
• Ensure all channels reflect current WorkRight messaging and brand positioning
• Collaborate with Content Writer on format and medium preferences based on performance data
• Work closely with the Content Writer to ensure asset flow and deadline alignment
• Communicate with WorkRight leadership on channel performance, emerging opportunities, and resource needs
• Coordinate with other teams (sales, customer success, leadership) on content needs or promotional pushes
• Support webinar, podcast, and event promotion across social channels

Content Distribution Manager executing WorkRight's digital content strategy

Content Distribution Manager

Content Distribution Manager responsible for managing digital content across platforms. Engaging audiences and driving content performance metrics for WorkRight's compliance and thought leadership.

• Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
• Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
• Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
• Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
• Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
• Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
• Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
• Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
• Lead communication with internal and client teams including C-level stakeholders
• Power Circuit Completion & Adoption on applicable accounts
• On time for all deliverables & launches
• Other applicable or related duties as assigned.

Senior Integrated Content Strategist driving B2B content strategy for clients

Senior Integrated Content Marketing Strategist

Senior Integrated Content Strategist driving integrated content strategy across B2B accounts at Power Digital. Spearheading initiatives that align content with business goals and enhance revenue pipeline.

• Content Development
• Content frameworks may include blog content, sales landing page copy, lead magnets, and more
• Target audience
• Brand voice
• Goals
• Positioning
• Headings + Pertinent Information
• Develop net new content using artificial intelligence and natural language processing technologies
• Research & create robust project briefs including the following
• Content Editing
• Verify that sources are cited correctly
• Ensure that written content is properly formatted and laid out to meet the requirements of its intended medium
• Review written content for grammar, spelling, punctuation, and syntax errors
• Check the accuracy of facts and figures cited in the written content
• Ensure that written content adheres to specific brand guidelines, which may include guidelines for formatting and tone of voice
• Improve the readability and clarity of written content by restructuring sentences
• Run all content through plagiarism and AI detection tool
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Content Editor focusing on writing and editing for digital marketing firm

Content Editor

Content Editor focusing on creative writing and precise editing for a growth marketing firm. Collaborating with team members to produce high-quality content using AI technologies.

Content Manager jobs in Colombia

See all jobs on JobTailor

Content Distribution Manager

Senior Integrated Content Marketing Strategist

Content Editor