Content Manager

• You’ll be the person who turns our proprietary data and the Founder’s expertise into a steady stream of high-impact content across LinkedIn and YouTube.
• You’ll own the editorial strategy, develop recurring content formats, write or ghostwrite posts, create video storyboards, and manage the creative team that produces everything.
• You’ll work directly with the Founder to extract insights and shape them into content that makes people stop scrolling.
• You’re the person who connects it all with a clear narrative and a relentless publishing cadence.

Video Content Strategist

• Editorial Strategy & Content Planning. You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format—and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing.
• Founder Content Extraction. You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week—you’re the multiplier that makes that possible.
• Writing & Ghostwriting. You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform.
• Creative Team Management. You’ll direct a videographer, a graphic designer, and editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself—you’re the person who makes sure the production team has clear direction and the final product is sharp.
• Performance & Iteration. You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.

Content Strategist / Showrunner

• Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.
• Align content with demand generation programs and measurable pipeline impact.
• Work directly with Product and Engineering teams to extract insights and ensure technical depth.
• Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.
• Build compelling customer proof and case-based storytelling to support sales conversations.
• Contribute to category education and thought leadership efforts.

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Video Content Strategist

Content Strategist / Showrunner

Principal B2B Content Lead