Content Creator

• Personally create engaging short-form content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms
• Film product demonstrations, lifestyle content, educational videos, and viral concepts featuring company products
• Write hooks, scripts, captions, and creative concepts that capture attention and drive engagement
• Stay on top of social media trends and quickly produce content aligned with the brand while maximizing reach and sales
• Build, launch, monitor, and optimize advertising campaigns across Meta, Google, TikTok, and other emerging platforms
• Test audiences, creatives, offers, landing pages, and messaging to improve campaign performance
• Scale successful campaigns while maintaining strong ROAS and profitable customer acquisition
• Continuously improve the Shopify store to increase conversions and improve customer experience
• Update product pages, landing pages, offers, bundles, and merchandising based on customer behavior and performance data
• Run A/B tests to improve conversion rate, average order value, and ecommerce performance
• Manage product content and listings across Shopify, TikTok Shop, Amazon, and future sales channels
• Own strategy, content creation, and execution while working directly with company founders to scale revenue and improve marketing efficiency

Senior content and growth lead scaling a barware ecommerce brand through viral content and paid marketing

Senior Content Creator, Growth Lead

Senior content and growth lead scaling a direct-to-consumer barware ecommerce brand. Creating viral short-form videos, running paid campaigns, and optimizing Shopify for profitable growth.

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Senior Content Creator, Growth Lead