Communications

• Brand Strategy & Management: Partner with Marketing leadership to evolve Crunchbase's brand strategy, positioning, and visual identity
• Bring forward new ideas, insights, and recommendations that strengthen brand awareness, differentiation, and market perception
• Ensure brand consistency across all customer-facing channels, campaigns, and marketing initiatives
• Develop and maintain brand guidelines, messaging frameworks, and content standards
• Monitor brand performance, market trends, and competitive presence to inform future brand initiatives
• Help translate company priorities, product direction, and market intelligence into clear, compelling stories for target audiences.
• PR, Media Relations & External Communications: Lead Crunchbase’s PR and earned media strategy, identifying opportunities to increase visibility, credibility, and share of voice.
• Build and manage relationships with relevant reporters, editors, influencers, industry voices, and external communications partners.
• Develop and execute communications plans for company announcements, data-driven stories, product launches, partnerships, milestones, and thought leadership moments.
• Partner with executives and internal stakeholders to shape media narratives, talking points, briefing materials, bylines, contributed content, and press responses.
• Manage PR agency, freelancer, or vendor relationships as needed, ensuring alignment with business priorities, messaging, and brand standards.
• Support issues management and sensitive communications by applying strong editorial judgment, reputational awareness, and cross-functional alignment.
• Track PR outcomes and media performance, sharing insights and recommendations that improve future communications efforts.
• Content Strategy & Thought Leadership: Develop and execute content strategies that support awareness, engagement, and business growth objectives
• Lead editorial planning across key owned channels, including blog, web, social, thought leadership, customer stories, data stories, executive content, and campaign narratives
• Partner with Product Marketing, News, Data and subject matter experts to develop differentiated narratives and thought leadership
• Identify new content opportunities, formats, and storytelling approaches that strengthen audience engagement and brand authority in private markets, financial services, tech, and related sectors.
• Balance long-term editorial strategy with hands-on content development, editing, quality control, and execution.
• Maintain high standards for clarity, accuracy, tone, audience relevance, and brand consistency across communications and content.
• Digital Presence & Audience Engagement: Guide social media strategy in partnership with the social media owner, ensuring Crunchbase’s social presence reflects a clear brand voice, timely market perspective, and audience-first content approach.
• Partner with the web/AEO owner to ensure website content, brand messaging, SEO/AEO priorities, and digital storytelling support audience needs and business goals.
• Help define priority narratives, editorial themes, and authority-building topics across social, web, and owned content channels.
• Partner with Product Marketing, Demand Generation, and Lifecycle to support integrated campaigns, launches, and go-to-market initiatives with strong messaging and content strategy.
• Evaluate content, PR, social, and web performance to identify opportunities for optimization, audience growth, and stronger engagement.
• Ensure owned and earned channels work together to build brand authority, improve discoverability, and reinforce Crunchbase’s market position.
• AI-Enabled Content Operations: Identify and implement AI-enabled workflows that improve content creation, research, campaign execution, reporting, and operational efficiency
• Leverage AI tools to accelerate content production while maintaining brand quality and consistency
• Evaluate emerging marketing technologies and content trends to improve team productivity and scalability
• Leadership & Cross-Functional Partnership: Lead and develop the Brand Communications team as a player-coach, highlighting team impact to the business
• Manage agency and vendor relationships while ensuring alignment with business objectives and brand standards
• Establish team priorities, workflows, and success metrics that support marketing and company goals
• Provide strategic guidance, editorial direction, and constructive feedback to help team members grow and product stronger work
• Foster a culture of creativity, accountability, experimentation, and continuous improvement

Senior Lead, Brand Communications – Strategy

• Develop and execute communication strategies that support large, complex initiatives and urgent business needs
• Act as a subject matter expert for communications initiatives
• Utilize expertise in storytelling through verbal and written communication
• Partner to develop the tools and processes that will best meet agent and business needs
• Monitor, track and report on content performance, as well as analyze content and campaigns

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Senior Lead, Brand Communications – Strategy

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