Communications

• Produce compelling content and copy in Italian and English: blog posts, white papers, customer case studies, social posts, sales enablement materials, and email campaigns.
• Own the editorial calendar in close collaboration with the Marketing and Sales teams, with a focus on lead generation and brand building.
• Update and optimise local website content on an ongoing basis.
• Build and nurture relationships with tech and business media in your market — pitching story ideas, coordinating press releases, and managing media coverage.
• Handle internal communications for the local team, ensuring alignment with global messaging and company culture.
• Plan, organise, and execute local events: trade shows, webinars, and partner activations.
• Maintain a strong brand presence at the key B2B events in your market — targeting around 15 well-chosen events per year.
• Manage and grow the brand's social media presence (LinkedIn, X, Instagram) through organic campaigns, aiming for at least two posts per week.
• Track campaign performance against KPIs using analytics tools and continuously optimise based on data.
• Adapt the GTM strategy to your market and its buyer personas.
• Act as the key bridge between global marketing and your local market — surfacing local insights, flagging market nuances, and ensuring global initiatives land effectively on the ground.
• Drive cross-functional communication with Sales, Product, Customer Success, and Leadership — aligning local marketing initiatives and making sure the needs of your market are understood across the organisation.
• Localise global campaigns for your market — going well beyond translation to adapt messaging, channels, formats, and timing to local behaviours and cultural context.
• Brief, manage, and quality-control a network of external partners (creative, PR, events, media buying) in close collaboration with the central marketing team.

Marketing & Communications Specialist – Italian Market

• With over 140 years of Swiss engineering heritage, Sécheron Hasler Group is a global leader in high-power electrical and electronic equipment. Our solutions power railways, renewable energy, DC and AC networks, and industrial systems worldwide trusted for their precision, reliability, and innovation.
• Safety meets innovation in our Electrical Safety Solutions unit. From high-speed circuit breakers to voltage limiters, we engineer the components that protect critical infrastructure. Be part of a team where your work safeguards lives and powers progress. For the expansion of our team, we are seeking to hire in Milan or Manchester a dynamic and motivated Communication & Exhibition Specialist.
• Main Tasks**Communication & Content**
• - Develop and implement external communication strategies.
• - Create and manage content for ESS social media, press releases, and possibly website.
• - Ensure brand consistency across all communication channels.
• - Collaborate with marketing and sales teams to align messaging with business goals.
• **Exhibition & Event Management **
• - Plan, coordinate, and execute trade shows, exhibitions, and corporate events.
• - Manage logistics including booth design, materials, vendors, and budgets.
• - Coordinate with external partners, agencies, and suppliers when needed under the umbrella of the Sécheron Hasler Group (SHG) Marketing Team.
• - Oversee on-site event execution and ensure smooth operations.
• **Branding & Marketing Support**
• - Develop promotional materials (presentations, digital assets, etc).
• - Support product launches and campaigns through event and communication strategies.
• - Monitor industry trends and competitor activities.
• **Project & Stakeholder Management **
• - Manage timelines, budgets, and deliverables for communication and exhibition projects.
• - Liaise with internal teams and external stakeholders.
• - Evaluate event and communication performance through KPIs and reporting.

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Marketing & Communications Specialist – Italian Market

Marketing & Communications Specialist – Italian Market

Communication & Exhibition Specialist