Chief Marketing Officer

• Own day-to-day performance of the affiliate portfolio across all verticals.
• Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites).
• Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality.
• Test new affiliate types, geographies, and traffic sources to diversify acquisition.
• Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports.
• Own reporting and performance tracking for the affiliate channel.
• Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality.
• Identify underperformance and implement corrective actions.
• Run cohort analyses to evaluate long-term value by partner and deal structure.
• Deliver structured insights and recommendations to the Head of Acquisition and CMO.
• Build and maintain relationships with affiliate partners, networks, and agencies.
• Manage negotiations, rate cards, and performance-based agreements.
• Provide partners with creatives, tracking links, and updated offers.
• Ensure accurate tracking, attribution, and compliance across all partnerships.
• Lead testing across affiliate strategies: offers, creatives, geos, and partner types.
• Work with BI to validate hypotheses and optimise performance.
• Identify new growth opportunities across crypto, Web3, and emerging channels.
• Work with BI on attribution, tracking, and fraud detection.
• Align with CRM to optimise onboarding and early-stage conversion.
• Collaborate with creative teams to develop high-performing assets.
• Share insights with acquisition and product marketing teams to inform strategy.

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Senior Acquisition Marketing Executive – Affiliates