Chief Marketing Officer

• Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
• Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
• Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
• Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

Head of Marketing

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
• Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
• Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.
• Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
• Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
• Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.
• Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
• Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
• Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.
• Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
• Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
• Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
• Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights.
• Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

• Build one of the largest and highest-quality performance creator networks in the industry
• Continuously expand our global creator ecosystem across key verticals and platforms
• Develop long-term relationships with exceptional creators and talent representatives
• Build a preferred roster of trusted creators who consistently produce outstanding content
• Increase creator quality, diversity, responsiveness, and availability across every client category
• Build systems that help creators build long-term careers with Advantage HQ
• Increase repeat collaborations and long-term partnerships
• Improve creator earnings and lifetime value
• Create an exceptional creator experience across onboarding, communication, payments, and campaign execution
• Ensure our highest-performing creators consistently choose to work with Advantage HQ
• Build repeatable systems that consistently deliver exceptional creators for every client
• Scale creator whitelisting across our client portfolio
• Partner with Growth and Creative teams to maximize paid media performance
• Establish world-class operating standards across the influencer organization
• Lead, develop, and inspire a high-performing global influencer marketing organization
• Continuously evaluate new platforms, technologies, and creator trends

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