Chief Marketing Officer

• Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
• Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
• Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
• Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
• Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
• Monitor campaign performance and present actionable insights and recommendations to stakeholders.

Lifecycle Marketing Executive

• Develop and execute a comprehensive marketing strategy focused on cybersecurity and AI-driven products.
• Build and maintain a strong brand narrative around autonomous security, exposure management, and threat intelligence.
• Lead content creation across formats such as blogs, whitepapers, social media, case studies, videos, and webinars. Highlighting technical depth with accessible storytelling.
• Collaborate with product and research teams to translate complex AI and cybersecurity concepts into compelling value propositions.
• Manage and optimize digital marketing campaigns (SEO, SEM, LinkedIn Ads, email marketing, and content syndication).
• Drive demand generation and lead nurturing to support the global sales pipeline.
• Establish and track KPIs and analytics to measure campaign performance and ROI.
• Oversee event participation and thought leadership opportunities like conferences, webinars, and partnerships within the cybersecurity and AI communities.
• Work cross-functionally with designers, engineers, and researchers to create authentic, high-impact marketing materials.

Head of Marketing

• - Support execution of the global product pipeline to exceed company objectives; work with cross-functional partners to successfully execute
• - Act as a key liaison across cross-functional teams (Product Development, Creative, Marketing, Operations) to ensure alignment
• - Prepare and support presentations for management meetings
• - Maintain and update the global product calendar and pipeline
• - Support the development of global product briefs with compelling and unique product concepts that fit within franchise positioning, leveraging consumer insights, understanding gaps in the market and portfolio
• - Partner with cross-functional teams to ensure alignment on pricing, cost of goods, and margin targets
• - Work closely with International markets Marketing teams on market needs; serve as global product advocate to push initiatives forward
• - Monitor the beauty and retail landscape to identify growth opportunities
• - Support pricing and positioning analysis across key launches
• - Track performance of initiatives and provide regular and ad-hoc analysis
• - Make recommendations based on research and sales trends

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