Brand Manager

• Collaborate closely with internal teams to develop communications plans for brand campaigns, product releases, and company initiatives that require brand or press support.
• Build and maintain a strong network of press relationships across corporate, trade, creator, and cultural outlets globally.
• Manage day-to-day press activity across internal teams and external agency partners, including media lists, outreach, follow-ups, coverage tracking, reporting, and next steps.
• Execute communications activity for our brands, working hand-in-hand across multiple internal teams.
• Draft and manage press materials and PR plans for launches and campaigns, including press releases, fact sheets, and written assets that represent us well.
• Support corporate communications efforts including award submissions and industry recognition opportunities.
• Assist with brand reputation and crisis response by monitoring coverage, tracking issues, and escalating what matters.
• Provide on-the-ground support for internal and industry events as needed.
• Identify non-traditional coverage opportunities, including podcasts, newsletters, and the creator-led channels where our audience actually lives.
• Work with social and digital teams to extend earned media impact beyond the press hit.

Brand Communications Manager

• Leading the development of brand positioning, brand worlds, and brand architecture
• Translating consumer, category, and cultural insights into clear creative territories that guide design and identity work
• Building strong design principles and provide confident, constructive strategic critique
• Partnering closely with designers to inspire and elevate creative output
• Leading or co-leading client workshops and strategic discussions with clarity and authority
• Navigating multi-market APAC contexts, balancing global consistency with local nuance
• Working independently, at speed, with a high bar for strategic rigour and craft

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Brand Communications Manager

Brand Strategist