Brand Manager

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Develop and implement the overarching brand strategy and vision for all brands (private label and retail), setting and enforcing the brand guidelines and guiding the vision for each brand.
• The Brand Manager/Director is responsible for the strategy, not the visuals.
• Align creative efforts with consumer insights and market trends.
• Work with an in-house marketing team to create or refine each brands’ customer persona - helping to determine who the customer is and what products they want.
• Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
• Lead creative teams, including designers, photographers, videographers, copywriters, social talent, and external agencies, providing clear direction and feedback.
• Oversee the creation and assist the Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of desired customer base.
• Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
• Anything creative and brand-related that the customer sees would fall under this role’s domain.
• We will lean heavily on this role to help craft each brands’ story, identify the customer base, and will rely on them to ensure that all creative efforts moving forward align with that narrative.
• Willingness to wear multiple hats on the creative side.
• Other duties as reasonably assigned.

Brand Manager – Director

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Brand Manager jobs in Kansas

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