Brand Designer

• Brand Strategy & Creative Leadership
• Define, protect, and evolve the global visual brand identity across all channels and markets.
• Develop and maintain the Brand Design System (typography, color, iconography, motion, photography, visual tone).
• Partner with the Director of Brand to translate business strategy into creative visual direction.
• Ensure brand consistency across global campaigns, product, packaging, retail, and digital experiences.
• Lead creative reviews of deliverables, ensuring quality standards and strategic alignment.
• Team Management & Collaboration
• Lead and mentor a global team of designers (in-house and external agencies).
• Establish creative quality standards, review workflows, and feedback frameworks.
• Collaborate cross-functionally with Product, Marketing, Growth, Content, and Commercial teams.
• Manage relationships with external agencies and creative vendors, ensuring brand alignment.
• Artificial Intelligence Applied to Design
• Define the adoption strategy for generative AI tools within the creative team’s workflows.
• Implement AI-assisted workflows for image generation, video, and motion graphics to accelerate production without sacrificing brand quality.

Brand Design Manager

• Execute brand concepts internally: creative concepts, copy, naming, message system, and campaign tactics — from concept to final asset
• Operate and refine the discipline’s AI stack
• Partner with Designers on craft: mutual reviews, shared standards, and direct critique
• Oversee external vendors and creative freelancers — briefing, timelines, quality, delivery
• Apply a structural filter to the team’s materials
• Contribute to launch briefings in partnership with the Product Strategist — not as the strategist, but as the executor who knows what needs to be known beforehand

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Brand Design Manager

Creative Brand Specialist