Art Director

• The Creative Manager plays a key role in bringing the Hawthorne brand to life across our portfolio.
• Leads the planning, coordination, and execution of creative and marketing projects while also contributing directly to design and content development.
• This role ensures projects are delivered on time, on brand, and reflective of Hawthorne’s mission.
• From campaign concepts to community-level materials, ensures every detail is thoughtful, consistent, and impactful.
• Act as creative design lead for marketing graphics and illustrations.
• Execute design work across a variety of formats, including digital campaigns, social media content, print collateral and signage, email and promotional materials.
• Translate marketing and brand strategy into visually compelling, on-brand creative.
• Provide creative direction across projects, ensuring a cohesive visual and storytelling approach.
• Manage the full lifecycle of creative projects—from intake and briefing through final delivery.
• Develop and maintain project timelines, workflows, and deliverables.
• Ensure projects are completed on time, on brand, and aligned with marketing priorities.
• Review and approve creative deliverables to ensure accuracy, quality, and brand alignment.
• Manage and maintain internal creative asset management systems, ensuring all assets are organized, accessible, and up to date.
• Establish and enforce standards for file naming, version control, and asset organization.
• Oversee the lifecycle of creative assets, ensuring teams are using the most current, approved materials.
• Partner with teams to streamline asset access and improve efficiency across marketing and on-site teams.
• Collaborate with leadership to align creative initiatives with broader marketing and brand strategy.
• Partner with Corporate and Community Teams to meet creative goals while maintaining brand consistency.

Creative Manager

• Become an expert on our brand and its voice, visual expressions, and guidelines.
• Immerse yourself in our business segments to understand their challenges, opportunities, and audiences.
• Generate new and compelling creative strategies and ideas to meet creative, business, and brand objectives.
• Find fresh ways to tell the Brand’s story in new and existing channels and innovate within established brand guidelines.
• Direct and develop inventive, breakthrough, and strategically sound content and campaigns.
• Lead the development of concepts, design, and artistic expressions (photography, illustration, video, etc.) across advertising, collateral, digital, and social channels for our B2C and B2B audiences.
• Oversee creative teams from idea to final deliverables to meet marketing strategies and objectives – ensuring the quality of concept, design, and brand compliance.
• Inspire and mentor the creatives assigned to you as direct reports – both writers and designers.
• Manage their careers and professional growth through one-on-ones, performance reviews, and mentorship.
• Manage and direct photo and video shoots when needed.
• Work with project managers to develop scopes (timing, vendor, etc.), set priorities, and manage workloads to ensure project completion within agreed upon budgets and timelines.
• Work closely with strategy and creative leaders and teams to ensure visuals and copy are strategic and tailored to best practices across channels.
• Present your work and build buy-in with marketing teams and business partners.
• Partner with marketing, strategy, business and project management leads to ensure input is properly solicited to inform the work and ensure team success.
• Monitor the external environment across the healthcare industry and the ad industry to identify and act on market competition, insights, trends, and opportunities.
• Build relationships across the marketing division and business segments to foster collaboration, and bold thinking.
• Help us use AI to increase the team’s effectiveness and output.

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Creative Manager

Associate Creative Director – Art Direction, Design