Web Designer

• Design and update website layouts, page templates, and user interface components for SAMHSA digital platforms.
• Create wireframes, mockups, prototypes, and high-fidelity designs using Figma.
• Support responsive and mobile-first web design initiatives.
• Assist with implementation and refinement of design systems, style guides, and reusable UI components.
• Design graphics, icons, banners, and visual assets supporting web and digital communications initiatives.
• Collaborate with developers to ensure accurate implementation of design specifications and user experience requirements.
• Support Storybook component documentation and UI consistency across web applications and digital properties.
• Contribute to maintenance and organization of shared Figma libraries, components, and design standards.
• Support usability improvements through user-centered design approaches and feedback analysis.
• Ensure designs align with Section 508 accessibility requirements, WCAG standards, and USWDS guidelines.
• Participate in UX reviews, design critiques, and accessibility validation activities.
• Help improve navigation structures, content layouts, and overall user engagement.
• Support testing and validation of reusable Storybook components for accessibility and responsiveness.
• Work closely with content managers, developers, QA testers, and stakeholders to support ongoing web modernization efforts.
• Participate in sprint planning, design discussions, and project coordination meetings.
• Support high-visibility campaigns, microsites, and rapid-turnaround web updates as needed.
• Document design specifications and maintain organized design files and assets in Figma and related collaboration platforms.
• Coordinate with front-end developers to ensure alignment between Storybook components and implemented UI experiences.

• Own the design of marketing pages, landing pages, and growth surfaces end-to-end — you're the DRI for web craft
• Create and own the CMS design system: the templates, components, and patterns that let teams build on-brand pages themselves
• Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs
• Work with Brand to keep visual consistency across every web touchpoint
• Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer
• Bring a strong point of view on layout, typography, motion, and interaction design for the web
• Raise the floor on self-serve page creation so the design team can focus on the highest-craft work

Web Designer – Marketing, Landing Pages

• Develop and maintain components of Digi’s corporate website and digital platforms using modern web technologies.
• Build backend services and APIs that support web functionality, integrations, and data collection.
• Extend CMS and web platform capabilities through custom development and system integrations.
• Maintain clean, well-documented, and scalable code.
• Build and maintain integrations between the website and enterprise platforms including CRM systems, analytics platforms, marketing automation tools, and AI services.
• Develop automation workflows that reduce manual processes and improve digital platform reliability.
• Implement data collection and instrumentation that supports analytics and reporting.
• Use AI-assisted development tools to accelerate coding, testing, and documentation.
• Help manage and improve the AI tool environment used by the digital team.
• Develop structured prompts, workflows, and documentation to ensure AI tools are used in a repeatable and controlled development process.
• Evaluate and test new AI tools that improve development efficiency.
• Monitor website performance and system integrations.
• Identify bottlenecks and recommend improvements to platform scalability and performance.
• Participate in structured testing and optimization initiatives.

• Assisting with website design projects for regional and national clients
• Supporting design consistency reviews across active projects
• Learning how brand strategy, accessibility standards (WCAG 2.2), and client goals shape design decisions
• Contributing to creative assets, including graphics, layout mockups, and visual content
• Getting exposure to WordPress-based project workflows
• Helping maintain design standards, documentation, and asset libraries

Web Design Intern

• Design and build responsive, accessible, and engaging websites and landing pages using Framer.
• Partner with SEO experts to ensure designs meet performance, accessibility, and search engine optimization standards.
• Collaborate with cross-functional stakeholders from brand, marketing, and product to align on business goals and messaging.
• Develop modular components and templates for scalable site structures.
• Maintain and evolve the visual identity of our web presence in line with Air Apps’ brand guidelines.
• Monitor site analytics and user behavior to inform iterative improvements and A/B testing.
• Stay up to date with web design trends, Framer updates, and best practices in site performance.

Framer Website Designer

• Assess site layout, navigation, and presentation to recommend usability improvements.
• Support UI/UX improvements for desktop and mobile experiences.
• Help design or refine web products and digital tools aligned to agency standards.
• Support usability assessments, focus groups, and user-centered feedback activities.
• Develop design recommendations, wireframes, mockups, or annotated concepts as needed.
• Coordinate with content and technical teams to implement approved design improvements.
• Support efforts to improve editing efficiency, user interaction, and content discoverability.

UX/UI and Web Design Specialist

• Build and optimize WordPress websites and landing pages designed to support appointment bookings and retail performance.
• Utilize HTML, CSS, and JavaScript to create high-performing, mobile-first user experiences.
• Develop and maintain scalable template systems that support standardized campaign delivery.
• Implement SEO best practices and ensure technical optimization across all builds.
• Implement and support tracking infrastructure including GA4, conversion events, UTM structures, and pixel integrations.
• Support landing page builds aligned to paid media campaigns including Google Ads and Meta.
• Ensure cross-browser compatibility and performance optimization across devices.
• Design WordPress websites using Divi and other frameworks, ensuring alignment with client branding while prioritizing user experience and conversion performance.
• Build modular design systems that allow for repeatable, efficient asset production across multiple practices.
• Translate strategic recommendations into structured activation messaging within predefined campaign templates.
• Optimize booking flows, call-to-action placement, and page structure using performance data and best practices.
• Continuously improve user experience and site structure to increase measurable outcomes.
• Select and implement visual assets that support revenue-driving service lines including clinical services, retail, contact lenses, and specialty offerings.
• Make updates to client websites while maintaining template integrity, quality, and delivery efficiency.

• Design/ code monthly publications
• Design/ code monthly E-newsletters
• Website creation and maintenance
• Creation of new ads for our clients
• Web/email videos
• Animated ads
• Conceptual web design
• Design/update WordPress themes
• UX/UI for Optic dashboard and additional future applications
• Optic print collateral
• Optic Trade Show Collateral
• Social Media Collateral
• Client social media collateral

Web Designer I

• Lead the quality, consistency, and execution of digital experiences across campaigns, brands, and client engagements.
• Design and build high-performance websites that bring creative vision to life through thoughtful UI and UX execution.
• Own the full lifecycle of website development, from site mapping and wireframing in Figma to final build and launch in WordPress.
• Ensure all websites are visually strong, intuitive to navigate, mobile responsive, accessible, and optimized for performance and conversion.

Senior Web Designer

• Propose creative direction
• Execute design work quickly and at a high level
• Build and ship in Figma, Canva, and Webflow
• Translate ideas into live experiences
• Maintain consistency across all visual touchpoints while pushing the brand forward.
• Bring Motivity’s personality to life: human, expert, confident, and grounded in real-world experience.
• Challenge existing patterns and introduce new creative directions that feel bold but intentional.
• Design and develop Motivity’s website in Figma and Webflow.
• Translate marketing strategy, messaging, and campaigns into high-performing web experiences.
• Continuously improve UX, conversion, and performance across key pages.
• Build and launch new pages quickly in support of campaigns, SEO, and product initiatives.
• Design high-impact visuals for paid media, ABM campaigns, lead magnets, and landing pages.
• Collaborate with marketing to test and iterate creative that improves performance.
• Work closely with the content strategist and video lead to bring ideas to life visually.
• Contribute to the creative direction of content.
• Help shape how Motivity’s expertise is expressed visually across blogs, guides, and campaigns.
• Design assets that support social media strategy (posts, carousels, visual series).
• Create repeatable systems/templates that allow content to scale without losing quality.
• Concept and design conference materials, booth experiences, and swag.
• Design and maintain high-quality assets including pitch decks, sales one-pagers, and implementation materials.

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