Web Designer

• Collaborate with the creative team to develop and document typography, color, spacing, and component standards across Apex brands
• Build a reusable component and block design library in Figma, aligned to the master WordPress template, covering heroes, services, forms, CTAs, and more
• Establish, document, and apply mobile-first design standards consistently across site templates
• Document CRO best practices covering forms, CTAs, hero structure, and social proof placement for use across the team
• Conduct a visual consistency, UX, and brand audit of in-house sites, delivering a prioritized action list to the Web Developer and leadership
• Design 8 to 10 core page templates including home, service, location, contact, blog, and others
• Deliver full site designs on the master template, targeting three or more completed site designs within the first 120 days
• Own the design-to-dev handoff process, including a documented workflow with specs, assets, and review checkpoints
• Work closely with the Web Developer to ensure designs are technically feasible and align with the WordPress block library
• Partner with the Content Writer to ensure design templates support content frameworks and brand voice across all page types
• Maintain design quality and visual consistency across a growing portfolio of in-house sites
• Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams

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Web Designer