Web Designer

• Own UX/UI design execution across Life360's DTC web surfaces, including subscription plan selectors, checkout flows, feature enhancements, core page experiences, and onboarding flows. Advocate for our members and for the importance of good design standards/practices across the organization.
• Prototype and design A/B and multivariate tests in close partnership with the Site Optimization Manager – translating experiment hypotheses into clean, testable design variants with clear rationale for each change.
• Map the full customer journey across web surfaces (from app to post-purchase touchpoints), identifying friction, drop-off, and moments of delight that inform both short-term optimizations and longer-term roadmap decisions.
• Partner with Product to lead qualitative research operations: plan and moderate user interviews, usability sessions, and concept tests; synthesize findings into clear insight reports and design recommendations that the broader DTC team can act on.
• Synthesize qualitative signals (session recordings, heatmap analysis, user interviews) with quantitative funnel data to build a complete picture of customer behavior. Translating that synthesis into a prioritized design backlog.
• Design with LTV in mind: make the trial experience compelling, reduce attachment friction, and provide feedback across onboarding and re-engagement flows that drive long-term subscription retention.
• Maintain and evolve the web design system and pattern library, ensuring component consistency, accessibility standards, and visual coherence across all web and app surfaces and regional variants. Partner with Creative to explore visual design concepts and ensure brand standards are met.
• Create detailed design specifications and work directly with Product and Engineering to ensure faithful implementation – reviewing builds, flagging deviations, and iterating quickly in response to technical constraints.
• Partner with Merchandising and creative on Homepage, PDP, PLP and LP designs, wayfinding improvements, comparison tools, and buying guide UX. Ensure the product presentation layer is both visually compelling and conversion-optimized.
• Contribute to the information architecture and taxonomy of the site, ensuring navigation, filtering, and search experiences guide customers efficiently from awareness to purchase.
• Conduct regular competitive design audits and track emerging UX patterns in DTC, subscription commerce, and consumer tech. Proactively bringing relevant trends and ideas to the team.

Senior UX Designer enhancing digital experience for Life360 users

Senior UX Designer, DTC Web

Senior UX Designer enhancing digital experience for Life360 users. Focused on UX/UI design and qualitative research to improve web surfaces.

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Senior UX Designer, DTC Web