User Researcher

• Conduct end-to-end user research across the customer lifecycle, including registration, first deposit, activation, retention, churn, and reactivation journeys
• Analyse payment and wallet experiences, including deposit flows, payment method coverage, withdrawal journeys, and transaction clarity
• Evaluate promotional mechanics and user engagement across features such as wagering requirements, bonus structures, and campaign interactions
• Support audience segmentation initiatives and help create tailored UX experiences for different user groups including VIP, high-value, casual, and recreational customers
• Research and optimise vertical-specific user journeys including Sportsbook, Casino, and Live Casino experiences
• Conduct market-specific and localisation research to improve regional user experiences
• Partner with Product teams to proactively identify research opportunities and influence product strategy
• Design and execute a variety of qualitative and quantitative research methodologies including: Usability testing, User interviews, Surveys, Ethnographic research, Behavioural and data analysis
• Translate findings into actionable insights and deliver clear reports and presentations to stakeholders
• Advocate for users and ensure research findings directly influence product decisions
• Collaborate with UX, Product, and Engineering teams throughout the development lifecycle
• Improve research frameworks, methodologies, tooling, and internal research processes
• Stay updated with industry trends and emerging UX research practices

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UX Researcher