Trader

• Own end-to-end campaign delivery across multiple advertisers; hit KPI targets (CPA, ROAS, retention) and scale when unit economics allow.
• Develop audience targeting strategies and supply-side optimization (audience, publisher selection, bid shading, dayparting) across ad formats (banner, video, native, CTV) to unlock incremental scale.
• Build and execute testing roadmaps (optimization models, bids, budgets, frequency, creatives, geos, etc.) to drive incremental lift.
• Manage pacing, budget allocation, and risk across an account book, proactively mitigating under-delivery.
• Understand mobile attribution dynamics (postback flows, attribution windows, deterministic vs probabilistic matching, iOS privacy frameworks) and how they shape bidding strategy, audience targeting, and performance interpretation across MMPs.
• Champion process improvements, author tools/queries, and mentor juniors to raise team throughput.
• Dive into log-level and aggregated data to diagnose performance; write production-grade SQL (joins, CTEs, window functions) and Python/pandas analyses (or sharp use of AI)
• Design and interpret tests, translating findings into the Trading Playbook.
• Leverage LLMs (GPT/Claude) to automate recurring analyses (bid curves, cohort reads, anomaly triage), create data briefs, and draft experiments.
• Contribute to internal dashboards and trading intelligence tools that accelerate decision-making across the team.
• Partner with CSM/Sales on growth plans and QBRs; influence Product with crisp, quantified feedback; collaborate with Supply on inventory quality.
• Work with DS/DA on model inputs, new testing hypotheses or model improvements, and with Product Support to quickly unblock delivery.

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Senior Programmatic Trader