Social Media Manager

• - Ghostwrite authentic, voice-matched LinkedIn content for C-Suite executives: building each leader’s personal brand and industry authority
• - Develop and publish long-form content for the official Company LinkedIn page, driving brand awareness and audience engagement within a B2B context
• - Build and manage a consistent content calendar aligned with company goals and go-to-market priorities
• - Coordinate with department leads across the organization to identify relevant topics, internal expertise, and timely subject matter to fuel the content pipeline
• - Monitor LinkedIn performance metrics and apply insights to continuously optimize content strategy and posting cadence
• - Ensure brand voice consistency across all LinkedIn content, both executive and company-level
• - Stay current on LinkedIn best practices, algorithm changes, and B2B content trends
• - Other duties as assigned

• Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
• Own and maintain the monthly content calendar across all platforms
• Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand
• Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
• Use AI photography and visual tools to supplement and scale content production
• Manage the full production cycle: concept, filming, editing, posting
• Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
• Engage with the community - comments, DMs, and building real relationships with followers
• Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
• Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
• Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
• Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
• Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
• Connect content performance to sales data so we always know what's working and why

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Social Media Manager

Beauty and Wellness Social Media, Content Creator