Social Media Manager

• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
• Build persona profiles and identify the angles that will resonate with each audience
• Write hooks, scripts, and body copy that drive engagement and conversions
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
• Translate performance data into recommendations the client can act on
• Lead client meetings, set the agenda, and keep documentation current between calls

Growth Marketer – Media Buying, Creative Strategy, Paid Social

• Create high-quality creative assets across a variety of formats and platforms
• Develop content that feels native to social while maintaining brand standards
• Support campaign execution through design, editing, production, and creative development
• Collaborate with internal teams to bring concepts from idea to execution
• Adapt creative based on platform best practices and audience behavior
• Contribute to campaign concepts, content series, and creative ideation
• Help translate business objectives into engaging social content
• Identify opportunities to evolve creative based on platform trends and audience behavior
• Support brainstorming sessions and creative planning initiatives
• Bring fresh ideas and perspectives to content development
• Stay current on platform updates, creator trends, emerging formats, and social behaviors
• Identify relevant trends and opportunities that align with brand goals
• Help teams understand what's resonating across platforms and why
• Apply trend insights thoughtfully and strategically rather than simply following trends

Social Media Manager jobs in North America

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Growth Marketer – Media Buying, Creative Strategy, Paid Social

Social Media Creative, Freelance