Social Media Manager

• Work alongside the marketing team to learn social media strategy, content creation, and digital marketing from the inside.
• Go through structured onboarding, bi-weekly one-on-one sessions with your supervisor, and a portfolio review at the end of your term.
• All work produced is reviewed before any use; expect feedback, revisions, and rework.
• Observe classes and practice photographing and recording with supervisor’s guidance.
• Draft Reels, TikTok-style videos, and graphics—plan on multiple rounds of feedback before anything is considered finished.
• Help organize existing assets in Brandfolder under your supervisor’s direct instruction.

Social Media, Marketing Intern

• Provide support to the Social Media team;
• Serve as project counsel to account staff, with as-needed guidance from senior staff;
• Responsible for day-to-day research, social media community management, and presentation of internal education;
• Expected to serve as a project owner, understand and stay aware of marketing requirements within the pharma industry;
• Stay current on new media developments;
• Participate in team meetings and support internal and external client initiatives to ensure projects are delivered on time, on budget and on target;
• Develop and execute social media strategies to enhance brand presence and engagement;
• Analyze social media data to generate actionable insights and optimize campaigns;
• Monitor social media trends, competitor activities, and industry developments;
• Create and maintain social media dashboards and reports to track performance metrics;
• Collaborate with creative, medical, and account teams to develop content strategies;
• Provide strategic recommendations based on social media analysis and insights;
• Conduct social listening research to gather insights and inform content planning;
• Stay updated on regulatory requirements and ensure compliance in all social media activities;
• Present findings and recommendations to internal teams and clients;
• Mentor and guide junior social media analysts, providing constructive feedback and support;
• Manage multiple projects simultaneously, ensuring timely and accurate delivery;
• Utilize social media analytics tools and platforms to drive performance improvements;
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias;
• All other duties as assigned

Senior Social Media Analyst

• Create engaging social media content across various platforms, including Instagram and Facebook.
• Assist in developing and implementing social media strategies to increase brand awareness.
• Monitor and respond to comments and messages on social media channels.
• Analyze social media metrics to track engagement and growth.
• Collaborate with the marketing team to align social media campaigns with overall goals.
• Research and stay updated on industry trends and competitor activities.
• Help organize and promote events through social media channels.
• Support the creation of promotional materials and graphics for online use.

Social Media Intern

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

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