Social Media Manager

• Own the monthly social media calendar end-to-end: content planning, copywriting, design briefing, stakeholder alignment, scheduling, and reporting.
• Plan, produce, and execute brand awareness campaigns on social media - from concept to post-campaign analysis.
• Manage and optimize paid advertising campaigns on LinkedIn and other relevant platforms: budgeting, targeting, tracking, and performance reporting.
• Handle community management for regional inquiries, ensuring timely and on-brand responses.
• Track and report on social media performance against industry benchmarks; translate findings into actionable recommendations.
• Support employee advocacy by creating shareable, engaging content for internal champions.
• Stay current on platform changes, content formats, and social media trends; bring relevant insights to the wider team.
• Collaborate with growth marketing to ensure content supports pipeline contribution and aligns with demand generation goals.
• Produce high-quality B2B content for the MENA region in both English and Arabic: blogs, ebooks, customer stories, case studies, brochures, event materials, and landing page copy.
• Translate and localize global content into Arabic, adapting messaging for regional relevance.
• Manage content publishing and on-page SEO for the Arabic website.
• Identify content gaps and prioritize what gets translated, localized, or created from scratch.
• Conduct regular competitive analysis to inform content and positioning decisions.

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Social Media Specialist