Social Media Manager

• End-to-end content creation — from ideation and shooting to editing — producing inspirational, innovative, and engaging content for social media platforms.
• Suggest innovative ways to deliver digital content, always aligned with the brand's social media tone of voice and identity.
• Generate and propose timely content ideas that tap into both cultural trends and key calendar moments.
• Stay constantly up-to-date with the latest digital and social media trends, ensuring content remains fresh, relevant, and engaging.
• Maintain daily communication with the client, building strong relationships and effectively translating their needs into creative output.
• Travel frequently to capture and create engaging on-location content for social media, campaigns, and brand storytelling.
• Effectively prioritize tasks and schedule the shooting of content ideas, ensuring smooth execution and timely delivery across multiple projects.

Social Media Content Creator

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative.
• Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Social Media, Influencer Marketing Specialist

• Moderate and review Dutch language user-generated content across the social media platform.
• Ensure all content aligns with community guidelines to promote a safe and respectful environment.
• Promptly identify and report inappropriate or harmful content.
• Engage with the community to foster positive interactions and a welcoming atmosphere.
• Provide feedback to improve moderation strategies.

Dutch Content Moderator

• Create engaging, platform-native content (TikTok & Instagram focus)
• Shoot and edit short-form videos and photos (mobile-first content)
• Turn ideas into polished, ready-to-post content quickly
• Stay on top of trends and adapt them for different brands
• Manage posting and day-to-day account activity
• Track performance and suggest improvements

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Social Media Content Creator

Social Media, Influencer Marketing Specialist

Dutch Content Moderator

Content Creator, Social Media Manager