Social Media Manager

• Create and execute a social media calendar and strategy to align with business goals.
• Generate, edit, and share engaging content daily (e.g., original text, photos, videos, and news).
• Improve the performance of the social posts with strategic paid activations, and create social ads to increase engagement and brand awareness.
• Communicate with followers, respond to queries promptly, and monitor customer reviews.
• Engage, educate, and grow our social media communities.
• Analyze the impact of social media communication to measure and improve performance.
• Assist with all marketing mix areas to drive traffic to the website and convert visitors into customers.
• Collaborate with internal teams to ensure brand consistency.

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Social Media Specialist