Social Media Manager

• Create, schedule, and publish content across social media channels, including LinkedIn, Facebook, Instagram, etc.
• Assist in the development and implementation of social media strategies aligned with business objectives.
• Monitor social media platforms, engage with audiences, and manage community interactions in a professional and timely manner.
• Collaborate with the marketing and design teams to develop compelling content, including visuals, videos, and copy.
• Track campaign performance and prepare regular reports using social media analytics tools.
• Research industry trends, competitor activities, and emerging social media opportunities.
• Support influencer collaborations, partnerships, and paid social media campaigns when required.
• Assist with various marketing initiatives such as content production, market research and campaign efforts.

Junior Social Media, Marketing Specialist

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Social Media, Influencer Marketing Specialist

• Develop and execute social media strategies to increase engagement, reach, and community growth
• Manage day-to-day social media activities, including content creation, posting, and audience interaction
• Collaborate with internal teams and content creators to ensure alignment with brand voice and campaigns
• Monitor and analyze performance metrics, using insights to optimize content and strategy
• Stay up to date with social media trends, platform updates, and new opportunities
• Coordinate and manage influencer and creator partnerships
• Lead social media campaigns end-to-end, ensuring timely delivery and measurable results

See all jobs on JobTailor

Junior Social Media, Marketing Specialist

Social Media, Influencer Marketing Specialist

Social Media Manager