Social Media Manager

• Structure simple, efficient workflows to streamline the sharing of campaigns.
• Monitor and follow up on amplification timelines to ensure consistent delivery.
• Implement and track technical accessibility standards, including alt text, subtitles, captions, and color contrast.
• Conduct quality control to ensure all published content strictly meets minimum accessibility requirements.

Accessibility & Delegations Support Officer – Social Media

• Optimize organic performance through rigorous format testing, refined posting logic, and strategic content structuring.
• Lead the end-to-end implementation and continuous monitoring of paid campaigns.
• Execute precise audience segmentation to ensure distribution reaches the most relevant users.
• Conduct frequent A/B testing and performance comparisons to identify and scale winning strategies.
• Coordinate operationally with analytics teams to translate data insights into immediate tactical adjustments.

Growth & Performance Expert – Social Media

Delegations Support & Accessibility Assistant – Social Media

• Plan, create, publish, and manage daily social media content in coordination with internal teams (web, audiovisual, communication).
• Design and implement social media strategies aligned with organisational goals across organic and paid channels.
• Manage and moderate online communities, ensuring timely interaction, engagement, and adherence to corporate priorities.
• Define, monitor, and optimise short- and long-term KPIs; analyse performance, trends, and campaign effectiveness.
• Set up, manage, and optimise social media advertising campaigns and testing activities.
• Collaborate with internal stakeholders and external partners (e.g. influencers, content creators) to amplify reach and impact.
• Identify opportunities and risks in user-generated content and provide actionable insights to relevant teams.
• Design and produce high-quality visual assets (visuals, infographics, banners, templates, simple animations), ensuring brand consistency and accessibility.

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