SEO Marketing

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Write SEO-optimized blog posts, guides, and landing page copy on topics related to gig work, side hustles, and remote earning
• Conduct keyword research to identify high-opportunity topics
• Optimize existing content for search performance — updating meta descriptions, headers, and internal links
• Collaborate with the growth team to align content with campaign priorities
• Maintain a consistent publishing cadence and meet editorial deadlines
• Write for a real human audience — not just search bots
• Track content performance and iterate based on what ranks and converts

SEO Content Writer

• - Keyword research and search intent analysis that shape recommendations for site structure, new pages, and content priorities
• - A point of view on how and why clients should show up in AI-driven search experiences, not just traditional results
• - Content briefs and optimization roadmaps that give our team and clients something concrete to act on
• - On-page and technical SEO work across client sites
• - Partnering with developers on technical priorities
• - Experiments designed to test hypotheses and move the needle
• - Clear reporting on search performance and trends using modern reporting tools
• - A role in defining how we measure SEO success as the discipline evolves
• - Recommendations that clients and internal teams can actually use

SEO Manager

• Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
• Mentor and aid junior team members in both client services and production departments
• Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
• Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
• Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
• Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
• Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
• Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor

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SEO Link Builder

SEO Content Writer

SEO Manager

SEO Specialist