SEO Marketing

• Rebuild and strengthen the foundations of Click&Boat’s search results so they can scale sustainably across markets
• Own and prioritize SEO initiatives across multiple properties, ensuring clear separation between Click&Boat and Boats Group marketplace workstreams
• Define and execute a robust on-page SEO and content strategy tailored to user intent, search opportunity and business priorities
• Lead technical SEO improvements across crawlability, indexation, internal linking, rendering and site performance in close partnership with Product and Engineering
• Design, run and assess SEO experiments through SearchPilot or equivalent testing methodologies to validate impact and guide decisions
• Analyze performance across markets, languages and property types to identify growth opportunities and turn insights into action
• Help embed SEO best practices across the organization by influencing cross-functional teams and championing a strong test-and-learn culture.

Senior SEO Manager

• Act and think first of the client and their experience, you have an in-depth knowledge of the desires, needs and expectations of clients
• Welcome and assist each client providing an excellent in-store experience at all time
• Be a master at storytelling and at the art of asking engaging questions
• Create a long-term authentic bond with clients by making them feel the experience is truly about them
• Deal effectively with customer complaints by liaising with the line manager when necessary.
• Demonstrate active leadership on the selling floor, to drive individual and team objectives and be accountable for sales results
• Be proactively engaged in cross selling with all Departments and maximizes sales opportunity in order to achieve individual sales target and KPIs.
• Prove Brand and product knowledge
• Manage payment operations including return, refund, remote sales, tax-free in a punctual and accurate manner
• Ensure and maintain the shop floor and visual display high standard, complying with Company operational guidelines and stock procedures.
• Contribute to ensure a high level of security and is attentive to prevent product thefts, including tagging garments and merchandise on the floor
• Think innovatively about how we can improve and generate new ways, be up-to-date with new fashion trends and competitors
• Develop and nurture meaningful and loyal client relationships through personal connections and CRM initiatives
• Manage and drive sales by understanding client desires and create a hand-crafted experience for the client to achieve the best sales performance

Client Advisor

• Implementing SEO/GEO strategies for several websites of the company across the globe.
• Quickly understand and support initiatives contributing to our organic success.
• Act as a key SEO point of contact for Business Unit stakeholders, with strong day‑to‑day communication and collaboration across content creators, marketing managers, and BU leadership.
• Develop and implement strategies for leveraging generative AI to improve search engine visibility and user engagement.
• Provide recommendations and execute strategies for content development in coordination with SEO goals. General and topical/keyword specific.
• Optimize website structure, including URL, internal linking, and sitemaps, to enhance crawlability and indexability and provide recommendations about structured data.
• Guide BUs on link-building strategies in coordination with brand SEO goals.
• Provide training and support to marketing managers on SEO fundamentals and advanced techniques.

Senior SEO Specialist

• Define and lead the global SEO strategy
• Conduct deep-dive audits
• Oversee Topical Authority mapping
• Implement AI-assisted workflows
• Manage the SEO budget

Freelance Head of SEO – Strategic Lead

• Develop and drive the overall SEO strategy
• Conduct in-depth audits
• Oversee the development of topical authority
• Implement AI-assisted workflows
• Manage the SEO budget and produce reports
• Lead and support internal writers and external agencies

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Senior SEO Manager

Client Advisor

Senior SEO Specialist

Freelance Head of SEO – Strategic Lead

Freelance Head of SEO – Strategic Lead