SEO Marketing

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
• Produce high-quality, search-optimized content from concept through final draft
• Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
• Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
• Stay current on evolving search, AI, and content trends to proactively inform strategy.
• Apply a strong understanding of generative engine optimization and large language model behavior
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

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SEO Content Strategist