SEO Marketing

• Boosting de la visibilité organique (SEO) et payante (SEA) pour les marques
• Animation du blog : rédaction d'articles optimisés autour du fitness, nutrition, lifestyle et mode
• Rédaction des contenus pour les pages SEO et SEA (B2C et B2B)
• Relecture et optimisation des contenus existants
• Intégration web : prise en main de l'intégration des pages sur les outils
• Conception visuelle des structures de pages

Content Manager – SEO, SEA & Design

• Définir la vision et le plan d'action visant à maximiser la part de voix sur les moteurs de recherche classiques (SEO) et les moteurs de réponse par IA (GEO)
• Analyser l'existant (data, initiatives en cours) pour poser un diagnostic de visibilité global
• Définir une feuille de route articulant SEO sémantique, stratégie de contenu et influence (Brand Authority)
• Clarifier les rôles entre les directives centrales et l'exécution par les marchés internationaux
• Porter la vision auprès des parties prenantes internes pour faire du SEO/GEO un levier prioritaire et compris

Responsable Stratégie Organique, SEO, GEO

• Write and edit betting tips, match previews, predictions, and tournament analysis in French for the FIFA World Cup 2026 coverage cycle
• Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis
• Edit and quality-check content from other French-language contributors, ensuring tone, accuracy, and brand voice consistency
• Follow internal SEO content guidelines: on-page structure, content briefs, internal linking
• Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time
• Maintain a high publishing cadence aligned with the tournament calendar

SEO Content Writer/Editor – Betting Tips, French Market

• Réaliser des audits SEO techniques et sémantiques sur l'ensemble du portefeuille produits
• Piloter les optimisations on-site et off-site
• Déployer une stratégie e-réputation : achat d'articles sur sites d'autorité, netlinking
• Suivre les performances via Ahrefs et Google Search Console
• Produire un reporting régulier auprès du CGO
• Prioriser intelligemment ton 1 jour/semaine pour maximiser l'impact sur l'ensemble du portefeuille

Expert SEO

• You manage your accounts autonomously with a focus on business impact: Strategy & Diagnostics: Conduct 360° audits (technical, semantic, popularity) and define tailored growth roadmaps for each country and each company within the Group.
• Operational Management: Monitor production in direct coordination with local technical and content teams.
• Search Innovation (GEO): Explore and deploy optimization tactics for AI-driven answer engines (Generative Engine Optimization).
• Coordination & Data: Track your conversion KPIs and evangelize an “SEO-first” culture with your stakeholders (E‑commerce and Marketing Managers).

Junior SEO Project Manager

• Define the vision and action plan to maximize a major House's share of voice on traditional search engines (SEO) and AI-driven answer engines (GEO)
• Analyze the current state (data, ongoing initiatives) to produce a comprehensive visibility diagnosis
• Define a roadmap combining semantic SEO, content strategy, and influence (Brand Authority)
• Clarify roles between central guidelines and execution by international markets
• Champion the vision with internal stakeholders to make SEO/GEO a priority lever
• Implement and monitor key metrics through next-generation dashboards
• Oversee the production of high-authority content (E-E-A-T) and ensure its rollout across key markets
• Ensure every SEO/GEO optimization scrupulously respects the brand's DNA
• Conduct experiments on answer engines (ChatGPT Search, Perplexity) to refine the strategy in real time according to algorithmic changes

Organic Strategy Manager, SEO, GEO

• Direct management of 3 to 4 SEO Team Leads
• Structuring and continuous improvement of SEO processes
• Overseeing the quality of deliverables and the overall strategic vision
• Supporting Team Leads in developing their managerial skills
• 1 to 2 days per month of client-facing production work to stay connected to field realities
• Participation in key decisions: service offerings, positioning, organization
• Main KPI: overall churn of the SEO department

Head of SEO

• define content themes based on search intent
• build editorial roadmaps
• identify semantic opportunities aligned with business priorities
• manage content production (pages, articles, FAQs)
• write briefs
• optimize existing content (on-page SEO, E-E-A-T, structuring)
• ensure content quality
• monitor KPIs (traffic, rankings, conversions)
• analyze performance
• recommend continuous optimizations
• collaborate with technical SEO, UX, marketing and business teams
• contribute to redesign and journey evolution projects

SEO GEO Content Specialist

• Créer des contenus visuels qui captent l'attention et racontent notre histoire.
• Produire des articles optimisés, travailler sur les mots-clés, structurer les contenus pour le blog.
• Rédiger des briefs stratégiques pour l'équipe vidéo et autres pôles.
• Co-construire et déployer le calendrier éditorial (LinkedIn, Instagram, blog…).
• Réaliser des interviews et collecter des témoignages internes.
• Participer à la veille éditoriale et analyser les performances.

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