SEO Marketing

• Drive organic traffic growth, visibility, and conversion optimization across global and multilingual web properties
• Lead SEO initiatives spanning technical SEO, content strategy, information architecture, and on-page optimization
• Develop and execute AI Visibility / Generative Engine Optimization (GEO) strategies to improve presence in AI-generated answers and AI search experiences
• Collaborate closely with Product Marketing, Content, PR, Paid Media, and Web teams on integrated growth initiatives
• Identify new content opportunities aligned with product categories, customer pain points, and search demand across different stages of the funnel
• Partner with development teams to improve site performance, crawlability, indexing, structured data, and overall technical SEO health
• Monitor SEO and AI visibility performance using enterprise SEO and analytics platforms and provide actionable insights to stakeholders
• Support website migrations, international SEO initiatives, and scalable content optimization programs
• Leverage AI-powered tools and workflows to improve research, optimization, reporting, and operational efficiency

SEO Manager

• Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking
• Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams
• Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ)
• Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency
• Sitemap, canonical, robots.txt, and indexation hygiene across all market versions
• Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking)
• Redirect mapping and post-launch QA for migrations and category changes
• Daily Search Console monitoring, surfacing crawl errors, indexation drops, and ranking issues
• Localisation QA on SEO elements across translations
• Light keyword research and content briefing support where required

Technical SEO Specialist – Freelance

• SEO optimization of Google Business Profiles for a globally recognized sportswear brand

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SEO Manager

Technical SEO Specialist – Freelance

Freelance Bulgarian SEO Specialist