Performance Marketing

• Learn and assist in implementing Amazon PPC strategies across multiple brands.
• Conduct keyword research, campaign structuring, and performance tracking.
• Support our strategists in day-to-day optimization tasks.
• Help prepare reports, analyze data, and spot performance trends.
• Work closely with our experienced PPC professionals to learn from real campaigns in real time.

PPC Intern

• Build integrated campaigns end-to-end for two to three priority verticals, from concept through channel execution.
• Turn product marketing's positioning into campaign assets: ads, emails, webinars, landing pages, and outbound sequences SDRs can use.
• Partner with product marketing, paid media, and sales to keep messaging consistent across every channel.
• Own pipeline and conversion for your assigned industries, and report clearly on what's working and what isn't.
• Keep the creative pipeline full: brief and ship new ad creative, webinar content, and nurture flows on a regular cadence.

Demand Generation

• Manage and optimize campaigns on at least one platform: Meta Ads, Google Ads, Taboola / Outbrain
• Analyze campaign performance (ROAS, CPA, CPL, etc.)
• Identify scaling opportunities and implement them
• Turnaround underperforming campaigns
• Create, test, and upload creatives
• Work closely with: Creative team (hooks, advertorials, landing pages), Tech team (tracking, pixels, S2S)
• Support tracking setups (pixels, events, S2S)
• Independently manage campaigns and budgets

Junior Media Buyer – Performance Marketing

• Design and execute paid media campaigns tailored to B2B audiences, targeting decision-makers such as CFOs, finance teams, treasury managers, and business owners across African, global, and emerging markets
• Develop and manage account-based marketing (ABM) campaigns to engage high-value enterprise prospects and institutional clients
• Implement and manage paid media campaigns from conception to execution, ensuring alignment with B2B sales objectives, pipeline generation, and revenue goals
• Develop compelling ad creatives with the Creative Team that speak to business pain points, ROI, and enterprise value propositions, continuously optimizing based on performance data, A/B testing, and B2B best practices
• Utilize advanced targeting techniques, including job titles, company size, industry verticals, and firmographic data, to reach specific business segments and decision-makers
• Manage advertising budgets effectively across longer sales cycles, making data-driven decisions to optimize cost-per-lead (CPL), cost-per-qualified-lead, and customer acquisition cost (CAC)
• Expertly navigate B2B-focused paid media platforms such as LinkedIn Ads, Google Ads, programmatic display, and retargeting platforms, staying updated on new features and B2B best practices
• Utilize analytics tools to monitor and analyze campaign performance with a focus on lead quality, pipeline contribution, and revenue attribution, providing regular reports with actionable insights
• Conduct A/B testing and experimentation on ad creatives, copy, landing pages, and targeting parameters to optimize campaign performance and lead quality
• Collaborate with Sales and Revenue teams to ensure marketing-qualified leads (MQLs) meet criteria and contribute to the sales pipeline, implementing feedback loops for continuous improvement
• Collaborate with the creative team to ensure ad creatives communicate enterprise value, trust, security, and compliance (key considerations for B2B buyers)
• Collaborate with the UX/UI and product teams to implement conversion rate optimization (CRO) strategies for B2B landing pages, demo request forms, and lead capture mechanisms
• Experience with setting up and managing outbound emails/marketing campaigns, and LinkedIn outreach automation platforms
• Assist in setting up and optimizing landing pages for specific B2B campaigns, webinars, Impact Reports, events, and demo requests
• Stay informed about B2B marketing trends, enterprise buyer behavior, industry developments in African fintech, and emerging technologies in the paid media landscape

Head of Paid Media – B2B

• Provide SEO Support through on-page and off-page optimization, keyword research, and competitor analysis.
• Manage Google Ads campaigns, monitor performance, and optimize results.
• Assist with additional digital marketing support tasks as needed.
• Report and optimize marketing performance data and client-facing reports.

Performance Marketing jobs in Worldwide

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PPC Intern

Demand Generation

Junior Media Buyer – Performance Marketing

Head of Paid Media – B2B

Part-Time SEO, Google Ads Virtual Assistant