Performance Marketing

• Understanding brand requirements and providing effective solutions
• Successfully managing brand performance ads with your teammates
• Following up on tasks and ensuring they are completed or finalized
• Conducting strategic analysis for digital channels, using insights to improve brand performance and reporting results
• Enhancing your expertise through teamwork and training
• Managing the strategic and budgetary aspects of ad accounts
• Managing and optimizing Google Ads and Meta Ads platforms
• Planning and managing campaigns across Google Ads, Meta Ads, Yandex Ads, LinkedIn Ads, RTB House, Criteo, and similar platforms
• Managing the budget, advertising, campaigns, and product relationships for brands
• Communicating with brands and providing consultancy when necessary
• Preparing daily, weekly, and monthly reports
• Converting analyses and reports into presentations and delivering them.

Performance Marketing Specialist

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
• Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
• Test creatives, audiences, and placements in collaboration with the creative team
• Build and maintain campaign reports and creative performance analysis
• Contribute to budget planning and growth forecasting across markets
• Ensure campaigns are culturally relevant and properly localized for each market
• Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
• Partner with local market experts where needed to ensure relevance and accuracy

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Performance Marketing Specialist

Senior Performance Marketing Specialist