Performance Marketing

• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
• Build persona profiles and identify the angles that will resonate with each audience
• Write hooks, scripts, and body copy that drive engagement and conversions
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
• Translate performance data into recommendations the client can act on
• Lead client meetings, set the agenda, and keep documentation current between calls

Growth Marketer – Meta Ads, Paid Social for E-comm & Personal Brands

• Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.
• Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation.
• Monitor campaign performance and provide clear reporting, insights, and optimization recommendations to partners and internal teams.
• Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results.
• Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance.
• Support and mentor junior Paid Media team members while helping maintain high execution standards.
• Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing.

Performance Marketing jobs in North America

See all jobs on JobTailor

Growth Marketer – Meta Ads, Paid Social for E-comm & Personal Brands

Paid Media Manager Lead