Performance Marketing

• Fully own and manage Applovin Ads platform and be responsible for its performance and KPIs (i.e CAC, ROAS, Sales).
• Take lead on creatives testing and optimisation process on Meta Ads platform.
• Manage Lithuanian market on Meta Ads platform (with a growth plan to gradually grow into taking over bigger markets like EU/AU/CA and eventually the biggest market - US).
• Run the creative testing process end-to-end—from launching hypotheses and duplicating ads to analyzing data and identifying winning hooks and formats.
• Work hand-in-hand with copywriters and designers to produce high-performing ad assets based on data-driven insights.
• Monitor daily performance, manage ad spend effectively, and maintain healthy CAC targets aligned with monthly and quarterly growth goals.
• Take charge of reporting processes, turn raw data into actionable performance insights, and streamline existing tracking functions.
• Provide research, insights, and data to the growth, CRO, email, and brand marketing teams to ensure ecosystem alignment.
• Assist with media buying execution and channel strategy for exciting new product and feature rollouts.

Paid Media Specialist – Meta, Applovin Ads

• Own and scale our Paid Social campaigns across multiple international markets, ensuring campaigns align with efficiency goals.
• Run Meta Ads campaigns as your primary engine, while proactively identifying opportunities to test, launch, and scale secondary channels (e.g., TikTok, Reddit and etc).
• Continuously test ad creatives, hooks, copy, audiences, and landing pages tailored to each network's unique user behavior.
• Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.
• Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.
• Analyze complex cross-channel data sets to identify growth opportunities, scaling patterns, and inefficiencies in our conversion funnels.
• Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.
• Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.

Paid Social Specialist

• Plan, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP).
• Develop and execute data-driven strategies to improve ACOS, TACOS, CTR, CPC, and ROAS.
• Perform ongoing keyword research, competitor research, and market analysis.
• Continuously test and refine bidding strategies, audience targeting, and ad creatives.
• Track and analyze PPC metrics, provide actionable insights.
• Optimize budget allocation for peak sales events and seasonal promotions.
• Stay up to date with the latest Amazon advertising features and strategies.

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Paid Media Specialist – Meta, Applovin Ads

Paid Social Specialist

Advertising Specialist, PPC