Performance Marketing

• Develop and launch comprehensive Facebook Ads strategies for a diverse portfolio of US clients, from initial research and audience identification to full-funnel campaign execution.
• Drive a high-tempo, methodical testing roadmap across creative, copy, and landing pages to continuously improve performance and uncover new growth opportunities.
• Go beyond simple reporting. Analyze campaign performance, identify key insights, and communicate results and strategic recommendations clearly to clients and internal teams.
• Take ownership of client ad spend, ensuring efficient allocation, accurate forecasting, and delivering a strong return on investment (ROAS).
• Serve as a key point of contact for your accounts, expertly guide the internal & external stakeholders, understanding Client's business goals, and building trust through exceptional results and communication.
• Manage campaigns designed for every objective—from lead generation and engagement to direct sales—and ensure the tracking infrastructure (Pixels, GA4) is flawless.
• Act as our in-house expert on all things paid social, keeping the team and clients informed on the latest trends, platform updates, and strategies to maintain a competitive edge.
• Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow.
• Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback.

Facebook Ads Specialist

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

Paid Media Manager

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.
• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput.

Paid Media Specialist, Social

• Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels
• Own keyword strategy, bidding, and search intent optimization to drive high-quality candidate acquisition
• Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach
• Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting
• Work closely with our creative and content teams to develop and iterate on high-performing ad assets
• Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions
• Develop insights from campaign data and translate them into actionable improvements
• Stay up to date with platform changes, ad formats, algorithm shifts, and best practices
• Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion
• Build and manage performance dashboards to communicate metrics with the leadership team

Performance Marketer, Part-Time – Paid Search Focus

• Support and implement paid search strategies aligned with client goals and industry verticals.
• Conduct keyword research and competitor analysis to identify high-performing search opportunities.
• Write ad copy for search and display campaigns that is aligned with brand guidelines and designed to drive clicks and conversions.
• Build and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads.
• Monitor budgets, bidding strategies, and pacing to maximize ROI and meet performance goals.
• Implement and manage conversion tracking through Google Tag Manager, Google Ads, and GA4.
• Analyze campaign performance and make ongoing optimizations to ad copy, keywords, targeting, and bidding.
• Prepare performance reports and provide actionable recommendations based on data insights.
• Stay current on platform updates and best practices across major PPC channels.

Paid Search Specialist

• Lead client onboarding and align paid media strategies with business objectives
• Develop detailed media plans including target audiences, budgets, channels, and KPIs
• Launch and manage campaigns across multiple platforms
• Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages)
• Continuously optimize campaigns to maximize ROI/ROAS
• Deliver clear, data-backed performance reports with actionable insights
• Manage campaign workflows and performance tracking in our CRM (SENTR)
• Ensure structured task management and timely client communication
• Execute campaigns in both Spanish and English with culturally relevant messaging
• Translate performance data into strategic recommendations

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