Performance Marketing

• Diseñar estrategias de medios digitales 360° (performance y branding) para clientes clave.
• Liderar la planificación, ejecución y optimización de campañas con visión full funnel.
• Analizar métricas avanzadas de negocio (ROAS, LTV, blended CPA) y generar recomendaciones de inversión.
• Gestionar creadores de contenidos UGC para pauta participando de los procesos de briefeo, feedbacks y seguimiento.
• Coordinar y supervisar la correcta implementación técnica de conversion tracking, dataLayer y modelos de atribución.
• Elaborar reportes estratégicos para clientes y presentarlos en reuniones de resultados.
• Colaborar con áreas de SEO y Revenue para estrategias integradas.
• Detectar oportunidades de innovación, testing de nuevos canales o herramientas.
• Participar en la optimización de procesos internos y lineamientos técnicos del área.

Paid Media Analyst role focusing on digital strategies for clients in LATAM

Paid Media Analyst, Ssr/Sr

Paid Media Analyst role executing digital strategies while optimizing performance for key clients in LATAM. Opportunity to lead campaigns across multiple platforms and foster client relations.

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms
• Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines
• Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations
• Troubleshoot tracking issues and resolve data discrepancies across platforms
• Validate tracking accuracy before project handoff
• Collaborate with paid media and account management teams to ensure reliable campaign measurement

Conversion & Tracking Specialist supporting performance marketing agency

Conversion & Tracking Specialist

Conversion & Tracking Specialist implementing conversion tracking for clients. Collaborating with paid media teams to ensure accurate marketing performance measurement.

Performance Marketing jobs in Latin America

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Paid Media Analyst, Ssr/Sr

Conversion & Tracking Specialist