Performance Marketing

• Plan, set up, and manage paid performance campaigns across Google Ads, Meta, and other ad platforms, including tracking and pixel/tag configuration, with a focus on driving leads and sales
• Support budget pacing, bidding adjustments, and audience targeting under the guidance of the team; develop confidence in making independent optimization calls over time
• Translate campaign and creative strategies from cross-functional marketing teams into structured testing plans — defining hypotheses, success metrics, and test parameters — then drive iterative optimizations to deliver against aligned goals
• Conduct structured A/B and multivariate tests on creatives, copy, and landing pages; maintain clear documentation of test setups and results
• Maintain recurring performance reports across channel mix, funnel stages, and product lines
• Translate campaign data into clear performance updates and flag key observations to the team
• Contribute to full-funnel attribution analysis, cohort tracking, and conversion path evaluation
• Work with SQL (preferred) or AI tools to query and visualize performance data beyond platform-native dashboards
• Actively adopt and experiment with AI tools to improve campaign workflows — from automated bidding scripts and creative generation to reporting automation and prompt-assisted analysis
• Bring an AI-ready mindset: you don't wait to be told when a tool might save hours; you find it, test it, and propose it
• Coordinate with creative and product teams on asset requirements, campaign briefs, and landing page optimisations
• Communicate performance findings clearly in both English and Cantonese

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Performance Marketing Specialist