Performance Marketing

• Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
• Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
• Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
• Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
• Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
• Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
• Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
• Document workflows, optimization processes, and best practices to support consistency and scalability
• Use AI-driven, automation, and reporting tools to streamline campaign management and insights
• Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
• Stay current on platform updates, policy changes, and industry best practices

Paid Ads Manager optimizing campaigns for global companies.

Paid Ads Manager

Paid Ads Manager optimizing campaigns across Google Ads and Meta Ads for global companies. Collaborating with teams and managing performance tracking and reporting.

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Retail Marketing Strategist managing Amazon PPC campaigns for clients at Power Digital

Retail Media Strategist – Search, PPC

Retail Marketing Strategist managing Amazon & retail PPC advertising campaigns for various clients. Executing and optimizing strategies to enhance client business performance with data-driven insights.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Paid Advertising Strategist managing client campaigns to drive performance.

Paid Advertising Strategist

Paid Advertising Strategist responsible for executing client campaigns. Focused on driving performance through optimized media strategies.

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Paid Ads Manager

Retail Media Strategist – Search, PPC

Paid Advertising Strategist