Performance Marketing

• Run paid search programmes for clients
• Dig into analytics to understand performance
• Optimise paid search programmes
• Turn analytics data into actionable insights
• Build, launch, and optimise campaigns, ad groups, keywords, and creative
• Present performance reporting to clients
• Work hands-on with Adobe Analytics and Customer Journey Analytics
• Build dashboards, write analyses, and translate numbers into recommendations
• Support tagging and data quality work alongside specialists

Performance Marketing Consultant

• Develop, implement, and manage Google Ads campaigns.
• Perform keyword research and optimize ad copy to improve click-through rates and conversions.
• Monitor and analyze campaign performance data to identify trends and make data-driven decisions.
• Collaborate with the team to align search strategies with overall marketing goals.
• Provide regular reports on campaign performance and ROI.
• Stay updated with Google Ads policies, trends, and industry best practices.

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Performance Marketing Consultant

Google Ads Specialist