Performance Marketing

• Plan, launch, and optimize paid performance campaigns across Meta Ads and TikTok Ads
• Assist with campaigns planning across paid channels
• Identify trends, and suggest optimization opportunities
• Coordinate creatives generation process
• Brief creatives based on performance insights and testing needs
• Monitor performance and analyze results
• Prepare regular performance reports and dashboards
• Support ad-hoc marketing initiatives and launches

Performance Marketing Specialist

• Lead search planning and execution across SEO, AI visibility, paid search, and adjacent paid online channels for various products with different GTM motions, distribution channels, and personas.
• Use intent and performance insights to identify gaps in the LLM-era buyer journey (priority prompt sets, AI discovery queries, content, landing pages) and prioritize improvements that increase engagement, lead quality, and downstream pipeline.
• Translate broader marketing and business priorities into quarterly channel plans, performance targets, and optimization roadmaps.
• Define an integrated organic and paid search approach for priority initiatives so SEO and paid programs work together to improve visibility, efficiency, and business impact.
• Oversee day-to-day channel execution, ensuring work is prioritized effectively and delivered to a high standard across internal teams and agency partners.
• Own regular performance reviews across organic and paid search, using GA4, Salesforce, BI tools, platform reporting, and other data sources to identify risks, opportunities, and actions.
• Monitor KPIs such as traffic, conversions, pipeline contribution, return on investment, category performance, and conversion quality, and turn findings into clear recommendations.
• Establish and improve workflows for planning, reporting, testing, QA, and cross-channel coordination to increase consistency, scalability, and execution quality.
• Lead, coach, and develop a small team of search specialists, setting clear priorities, goals, and performance expectations.
• Support hiring, onboarding, capability development, recognition, and performance management for the team.
• Communicate performance updates, recommendations, risks, and trade-offs clearly to stakeholders and escalate decisions appropriately when broader leadership input is needed.
• Review and expand upon our current use of AI and identify practical opportunities to drive continuous adoption, automation, and improved processes to make search planning, execution, reporting, and insight generation more efficient.
• Help the team adopt useful AI-assisted workflows and tools responsibly, with attention to quality, limitations, and expected business impact.

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Performance Marketing Specialist

Search Manager, Organic & AI Visibility