Marketing Analyst

• Act as an analytical partner to the Head of Marketing and Performance Marketing leads, challenging plans and shaping data-backed channel mix and budget decisions, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels;
• Own the mobile attribution framework across paid and organic channels, including setup, maintenance and quality control in tools like AppsFlyer, Adjust, etc.
• Design, run and analyse experiments to measure incrementality, including holdout tests, geo experiments and conversion lift studies, and translate results into clear, actionable recommendations.
• Generate hypothesis, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights
• Measure the impact of offline and upper-funnel campaigns (OOH, TV, radio, etc.) on app installs, sign-ups, branded search and other performance metrics using appropriate analytical approaches.
• Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization.
• Develop data visualizations and reports that are informative and easily understood by business and product teams.
• Own the necessary data flows in collaboration with the Data Engineering team, from defining requirements to validating data quality.

Senior Marketing Analyst, Marketing Analytics

• Build and maintain a full view of the top-of-funnel acquisition funnel
• Analyse performance across Meta, affiliates, SEO, and other channels
• Ensure accurate tracking of campaigns (UTMs, gclid/fbclid)
• Own and develop attribution models (starting with last-touch, evolving over time)
• Work with BigQuery and internal data sources to combine marketing data with customer behaviour and revenue
• Collaborate with BI/engineering to ensure clean, scalable data pipelines
• Build and maintain dashboards (Tableau / similar) for CPA, ROAS, conversion rates

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Senior Marketing Analyst, Marketing Analytics

Senior Performance Marketing Analyst